- Define and drive MIRAGGIO's overall brand strategy, positioning, and long-term vision.

- Build a strong and differentiated brand identity that resonates with the target audience.

- Develop seasonal, category, and campaign-led marketing calendars aligned with business objectives.

- Ensure consistency in brand communication across all consumer touchpoints.

- Lead customer acquisition, retention, and engagement strategies across digital and offline channels.

- Own marketing budgets, media planning, and ROI optimization.

- Drive full-funnel marketing initiatives across Meta, Google, YouTube, Influencer Marketing,

- Partner with the Ecommerce team to maximize website traffic, conversion rates, and revenue growth.

- Lead creative direction for campaigns, photoshoots, content creation, launches, and brand storytelling.

- Work closely with internal and external creative teams to produce impactful campaigns.

- Ensure all content aligns with brand guidelines and customer insights.

- Build and execute influencer marketing strategies across macro, mid-tier, and creator ecosystems.

- Develop partnerships with stylists, celebrities, media houses, and industry stakeholders.

- Drive earned media opportunities and strengthen brand visibility.

- Leverage customer data, market trends, and competitor insights to inform marketing decisions.

- Identify emerging consumer behaviors and opportunities for creative direction.

- Monitor brand health metrics and customer sentiment.

- Establish clear goals, KPIs, and accountability frameworks for creative team.

- Foster a culture of creativity, experimentation, and performance excellence.

- Partner closely with Ecommerce, Product, Design, Retail, Operations, and Leadership teams.

- Align marketing initiatives with inventory planning, launches, and revenue targets.

- Act as a key stakeholder in business planning and growth strategy discussions.

Key Success Metrics:

- Brand awareness and consideration growth

- Revenue contribution from marketing initiatives

- Customer Acquisition Cost (CAC)

- Return on Ad Spend (ROAS)

- Customer Lifetime Value (LTV)

- Organic traffic and engagement growth

- Influencer and PR impact metrics

- New customer acquisition and retention rates

- Campaign performance against targets

What We're Looking For:

- A brand builder who understands consumer psychology and culture.

- Someone who can balance creativity with commercial outcomes.

- A leader who thrives in high-growth, entrepreneurial environments.

- An individual who takes ownership and can build systems, teams, and processes from the ground up.

- Passion for fashion, consumer brands, and storytelling.

Why Join MIRAGGIO?

- High ownership, autonomy, and impact.

- Build and scale a brand loved by millions of consumers.

- Fast-paced environment with significant growth opportunities.