Mirae Assets Sharekhan - Senior Manager - Marketing Technology

Direct Responsibilities

1.Day-to-Day MarTech Operations

- Manage the daily use and performance of MarTech platforms (CRM, marketing automation, email platforms, CMS, analytics tools, etc.).

- Ensure all tools are functioning properly, campaigns are deployed on time, and data flows correctly between systems.

- Troubleshoot and resolve operational issues in collaboration with IT or vendors when necessary.

- Maintain system hygiene - updating data, user permissions, workflows, and integrations regularly.

2. Campaign Execution Support

- Collaborate with the marketing team to set up and execute campaigns, including email automation, customer journeys, lead scoring, and segmentation.

- Translate marketing strategies into technical execution plans across the MarTech ecosystem.

- Test, monitor, and optimize campaigns to ensure proper functionality and accurate performance tracking.

- Manage audience lists, tagging, tracking pixels, and campaign data integrations.

3. Data Management & Reporting

- Ensure data integrity and consistency across all marketing systems (CRM, automation, analytics, etc.).

- Manage and optimize data capture, synchronization, and enrichment processes.

- Develop and maintain dashboards and reports to track marketing KPIs and campaign performance.

- Provide actionable insights to marketing and business leaders for decision-making.

4. Process Optimization & System Enhancement

- Identify opportunities to improve operational efficiency through automation, better workflows, or tool optimization.

- Work with business stakeholders to gather requirements and translate them into system or process enhancements.

- Coordinate with IT or external vendors for technical updates or integration improvements.

- Document processes, configurations, and workflows to maintain operational clarity.

5. Stakeholder Collaboration

- Act as the bridge between marketing, sales, and IT to ensure smooth system alignment and cross-functional collaboration.

- Train and support marketing users on best practices for using MarTech platforms.

- Ensure all MarTech operations comply with data privacy regulations and internal governance policies.

6. Vendor & Tool Management

- Serve as the primary business contact for MarTech vendors and service providers.

- Monitor contract performance, renewals, and service-level agreements (SLAs).

- Evaluate new tools or add-ons that can enhance marketing performance and align with business needs.