Mirae Asset Sharekhan - Assistant Vice President - Digital Program & Revenue

AVP - Digital Program & Revenue - Broking Products

About Business line/Function:

Digital Experience

The business objective is Driving, executing & managing Digital Programs which is built on four key pillars: Activation, Reactivation, Cross-Sell, and Up-Sell. Alongside we have other KPIs revolving around the 4 pillars covering Martech, Refer & Earn, Digital product & Exe, Campaign execution and Service & regulatory communications. The objective and KPI to be driven are:

Drive revenue growth across broking products through:

- Increased active clients and trading volumes

- Yield optimization (brokerage, margin interest, cross-sell)

Design and implement monetization strategies:

- Campaigns and offers (intraday, derivatives, MTF, etc.)

- Analyze and optimize conversion funnels (account opening - funded - Segment Activation - Active trader - Revenue)

Position Purpose:

Driving digital business & revenue for all broking products, ensuring product upsell, cross-sell & client experience.

- Growth in active trading clients digitally

- Increase in brokerage revenue & yield per client

- Improvement in conversion rates

- Platform performance (latency, uptime, transaction success rate)

- Customer engagement and retention metrics

Direct Responsibilities:

Drive revenue growth across broking products through:

- Increased active clients and trading volumes

- Yield optimization (brokerage, margin interest, cross-sell)

- Design and implement monetization strategies:

- Campaigns and offers (intraday, derivatives, MTF, etc.)

- Enhance user engagement via:

- Personalization, nudges, insights, and recommendations

- Gamification and behavioral triggers

- Data, Analytics & Insights

- Own key KPIs:

- Trading frequency, Segment Activation, Activation rates

- Use data to:

- Identify growth opportunities and revenue leakages

- Drive A/B testing and experimentation

- Build dashboards and reporting frameworks for leadership reviews

Regulatory & Compliance Alignment:

Ensure all digital initiatives adhere to:

- SEBI, NSE, BSE regulatory guidelines

- Risk and compliance frameworks

- Integrate compliance into product design