Minfy Technologies - Consultant - Marketing

Key Responsibilities:

Cloud & Partner Ecosystem Marketing

- Develop and execute joint go-to-market (GTM) strategies with cloud hyperscalers and technology partners.

- Manage co-marketing programs and competency-based marketing with partners like AWS, Azure, and GCP.

- Drive strategic alliances, ensuring alignment with partner sales and marketing teams.

Demand Generation & ABM

- Lead Account-Based Marketing (ABM) initiatives targeting enterprise and mid-market customers.

- Drive digital campaigns, webinars, and industry roundtables to generate high-quality leads and revenue impact.

- Leverage data-driven marketing to optimize conversion and engagement across channels.

Thought Leadership & Brand Positioning

- Establish the company as a trusted leader in cloud transformation through analyst relations, events, and PR.

- Build C-level engagement programs, driving executive sponsorship with partners and customers.

- Develop industry-specific GTM initiatives for BFSI, Manufacturing, and other key verticals.

Marketing Strategy & Execution

- Own the marketing P&L, ensuring ROI-driven execution of campaigns.

- Oversee a globally distributed marketing team, driving high-performance marketing execution.

- Align with internal stakeholders (sales, delivery, and product teams) to drive integrated marketing initiatives.

Qualifications & Experience

- 10+ years of B2B marketing experience in Cloud, IT Services, or Partner Marketing.

- Strong expertise in partner marketing, ABM, demand generation, and GTM strategies.

- Proven track record of building and executing co-marketing programs with AWS/Azure/ GCP.

- Experience in managing marketing budgets and partner MDF programs.

- Deep understanding of enterprise cloud solutions, hyperscaler ecosystems, and OEM alliances.

- Strong leadership and stakeholder management skills, with experience working across global teams.

Preferred

- Experience in working with hyperscaler partner programs (AWS Competency, Azure Expert MSP, SAP on GCP, etc.

- Prior experience in managing multi-geo marketing campaigns (APAC, EMEA, US, India).

- A background in strategic marketing roles at companies like Capgemini, Cloud4C, AWS, Azure, GCP, Dell, or ServiceNow