Role Summary And Impact

Lead the Digital planning portfolio for one of our client, strategically guiding a team to achieve client media KPIs.

Reporting of the role

Reports to the client lead for the business.

3 Best Things About The Job

- Become a recognized category expert, leading strategic conversations across various platforms.

- Grow your leadership style within an agency committed to nurturing talent.

- Evangelize Tech innovation to build efficiencies

Measures of success

In three months:

- Work with all constituents of digital eco-system of Group M under one single roof, bring them together as one offering for the client

- Introduce digital channelsacross media and get the optimum performance media mix across existing clients

- Lead the team of planners

In six months:

- Learn about effectively pitching 360digital productsto clients

- Worked with a diverse team of media buyers and planners across 360-degree media and beyond

- Be ready to lead and deliver reviews

In 12 months:

- Emerged as a coveted champion and go-to person on digital marketing solutions

- Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners

Responsibilities Of The Role

Media Planning & Strategy

- Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with Platform depth

- Strategic mindset considering audience deep dive, creating an approach note and bringing GroupM vertical offerings while stitching the final approach/presentation to client

Client Success

- Understand client objectives, category/competitive trends for various product categories

- Ability to steer client review meetings on regular basis

- Work towards delivering client delight and success by stitching all media offering including Digital media, Offline media, content marketing, brand associations

Manage Campaign Supervision Team

- Manage and supervise a team of campaign supervisors

- Must know platform nuances and details to lead a team of Supervisors efficiently

- Guide the team on regular basis for Optimization of campaigns

- Work with the Planning team delivering time to time reports,

Campaign and business reporting

- Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time

- Have the foresight to tie back media delivery and reports with business objectives

- Work on automation of reports with the automation experts in GroupM

Team Management

- Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews.

- Develop and strike partnership deals with key publishers and large affiliates

Skills And Experience

- Minimum 6 years in digital media planning and buying

- Excellent written and oral communication skills combined with outstanding presentation skills

- Team management skills

- Understanding of programmatic landscape viz.

- Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) Preferred

- Applied knowledge of 3rd party ad serving, website and tracking and associated technologies Preferred

- Intermediate to advanced analytical skills, specifically relating to performance data and metrics Preferred

- Strong interpersonal and communication skills

- Problem-solving skills

- Abreast with the latest technology that will affect digital advertising

- Worked closely with publisher partners to elevate industry standards in-line with client needs.

- Exposure to affiliate and programmatic technologies

- People managing skills