Position : Head - Admission Outreach and Offline Marketing

Location : Mumbai

Reporting To : Business Head

Role Objective :

Lead the organizations offline customer acquisition strategy across preschools & schools in Mumbai and Pune by building a high-performing sales engine that drives entire life cycle management and generates quality admissions leads while delivering an exceptional parent experience.

This role will own the complete journey of :

Lead Generation & Nurturing, Parent Engagement, Conversion, Support Experience Excellence.

The role combines :

- Strategy

- Commercial ownership

- Operations

- Team leadership

- Customer experience

Key Responsibilities :

1. Offline & Lead Generation Strategy :

- Design and execute annual Offline strategy across all centers

- Build city-wise and center-wise acquisition plans

- Identify new channels for parent acquisition

- Drive lead quality and conversion efficiency

2. Budget Ownership & Commercial Planning :

- Build annual and quarterly budgets

- Track ROI of field activities

- Optimize cost per lead and cost per admission

- Monitor productivity and efficiency

3. Team Leadership & Capability Building :

- Lead and mentor a large team structure

- Build performance culture

- Drive training and capability building

- Establish review mechanisms and scorecards

4. Parent Experience & Journey Design (Critical) :

- Create a differentiated parent experience across all field touchpoints.

Own :

- First interaction standards

- Engagement scripts

- Activity experience

- Lead handover process

- WOW moments

- Parent communication

Build processes ensuring :

- Every parent interaction increases trust and brand preference.

5. Execution & Operational Excellence :

Drive execution of :

- Offline activities

- School activations

- Events

- Corporate outreach

- Referral programs

- Parent communities

- Ensure quality and consistency.

6. Data, Analytics & Decision Making :

Track :

- Leads

- Walk-ins

- Conversion

- Admissions

- Activity ROI

- Team productivity

- Create dashboards and review cadence.

7. Cross Functional Leadership :

Partner closely with :

- Admissions

- Marketing

- School Leaders

- Operations

- CRM teams

- Ensure seamless conversion journey.

8. Innovation & Growth :

Continuously experiment with :

- New acquisition channels

- Parent engagement formats

- Community-led growth

- Hyperlocal activations

Success Metrics :

- Leads generated

- Admissions contribution

- CPL / CPA

- Parent satisfaction

- Conversion %

- Team productivity

- Budget adherence

- Referral contribution

Candidate Specification :

Education :

- MBA with specialisation in Sales and Marketing from a recognised Institute.

Experience :

- 10 - 12 years

Preferred Background :

- Preschool / K12 Education

- Retail expansion

- Consumer field sales

- Telecom / Insurance

- Banking acquisition

- Hospitality sales

- Multi-location operations

Must Have :

- Managed teams

- Budget ownership

- Lead generation expertise

- Strong analytics orientation

- Customer experience mindset

- Team coaching capability

Ideal Traits :

- Commercial thinker

- High energy

- Excellent communicator

- Process creator

- Strong ownership mindset