Qualifications:
- Bachelors degree in Marketing, Business Administration, Communications, or a related field.
- Should have minimum 15+ years of experience in B2B marketing within the IT industry.
- Proven experience in both IT Services Marketing and SaaS/Product Marketing.
- Strong understanding of demand generation, brand positioning, and growth marketing strategies.
- Experience in driving inbound and outbound marketing campaigns for global markets.
- Strong expertise in SEO, performance marketing, content marketing, and digital campaigns.
- Experience managing lead generation, pipeline growth, CAC, ROI, and conversion optimization.
- Strong understanding of customer acquisition, engagement, and retention strategies.
- Ability to develop and execute marketing strategies aligned with business and revenue goals.
- Experience working closely with Sales, Product, and Leadership teams for growth initiatives.
- Strong analytical, communication, leadership, and stakeholder management skills.
- Experience with CRM, marketing automation, analytics, and campaign management tools.
- Knowledge of emerging technologies such as AI, SaaS, cloud computing, and digital transformation.
- Self-motivated, strategic thinker, and result-oriented professional.
Key Responsibilities:
- Build and execute overall marketing plans to strengthen brand visibility and market presence.
- Drive pipeline generation and marketing-qualified leads through multi-channel campaigns.
- Lead product marketing initiatives for SaaS products.
- Plan and execute campaigns for new features, product enhancements, and service offerings.
- Define ICPs, buyer personas, customer journeys, and value propositions.
- Develop marketing collateral including pitch decks, case studies, blogs, whitepapers, and sales enablement materials.
- Manage SEO, paid marketing, content strategy, social media, and performance marketing initiatives.
- Monitor and optimize campaign performance, lead funnels, conversion rates, CAC, and ROI.
- Conduct market research to identify trends, customer needs, and competitive insights.
- Collaborate with internal teams to align marketing efforts with business growth objectives.
- Build and lead a high-performing marketing team and external agency partnerships.
- Stay updated with the latest marketing trends, technologies, and industry developments.
- Represent the company at industry events, webinars, conferences, and networking opportunities to strengthen brand awareness and generate business opportunities.
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