Miduty - Vice President - Marketing

Role: VP - Marketing

Location: Gurugram, Haryana (Work from Office)

Department: Marketing

Reporting To: Founders (Palak Midha & Pranav Midha)

About Miduty:

Miduty is one of India's fastest-growing digital-first health & wellness brands, building science-backed products across Nutraceuticals, Skincare, Haircare, Kids Nutrition and Preventive Healthcare. With a rapidly expanding portfolio and a business that has crossed 200 Cr ARR, we are entering our next phase of growth and are looking for a marketing leader who can help scale the brand towards the next milestone.

Role Overview:

We are looking for a Vice President Marketing to lead the complete marketing function and build the next phase of Miduty's growth. This is a business leadership role, not just a marketing role. You will own the marketing P&L, customer growth strategy, brand building, creative excellence and team leadership while partnering closely with the Founders to scale the business from approximately 200 Cr towards 500 Cr+.

Key Responsibilities:

- Own overall marketing growth across customer acquisition, retention and revenue.

- Drive profitable scaling while improving CAC, LTV and contribution margins.

- Lead new category launches and GTM strategies.

- Build scalable growth systems across D2C, marketplaces and omnichannel businesses.

- Own the complete performance marketing function across Meta, Google, YouTube and emerging acquisition channels.

- Define and evolve the overall brand strategy and positioning.

- Build a world-class creative engine capable of producing high-performing marketing assets at scale.

- Lead and mentor a high-performing marketing organization across multiple functions.

What We're Looking For:

- 10-15+ years of progressive marketing experience in high-growth consumer businesses.

- Proven experience helping scale a business from approximately 100-200 Cr towards 500 Cr+.

- Experience owning a significant marketing budget and marketing P&L.

- Strong exposure to digital-first consumer brands with measurable business impact.

- Experience leading cross-functional marketing teams of 1530+ members.