Miduty - Performance Marketing Lead/Digital Head

Description:

Key Responsibilities:

Performance Marketing & Growth:

- Lead end-to-end performance marketing across Meta, Google, YouTube, Affiliates, and emerging platforms.

- Own ROI, CAC, LTV, and retention-driven strategies across channels.

- Manage, optimize, and scale paid campaigns with a strong bias for data-driven decisions.

- Analyze campaign performance and implement growth experiments.

Digital Strategy & Planning:

- Build and execute full-funnel digital strategies for awareness, acquisition, conversion, and retention.

- Create monthly and quarterly marketing roadmaps aligned with business goals.

- Identify new digital opportunities, tools, and platforms to scale reach and efficiency.

Execution & Optimization:

- Oversee daily campaign execution, creative testing, and budget allocation.

- Drive CRO initiatives across the website, landing pages, and performance funnels.

- Collaborate with product, tech, and design teams to improve website performance and customer experience.

Analytics & Reporting:

- Own dashboards, KPIs, and reporting for all marketing channels.

- Prepare weekly/monthly performance reviews for leadership.

- Track attribution, customer journey, and funnel performance.

International Expansion:

- Devise geo-specific performance strategies for scaling in the US, UAE, SEA, and more.

- Tailor audience targeting, copy, creative, and channel mix for each market.

- Manage compliance, ad policies, and local nuances for platforms like TikTok, Meta, etc.

Requirements:

- 5+ years of experience in Digital Marketing/Performance Marketing at a D2C brand or agency handling D2C clients.

- Strong understanding of the Health, Wellness, Beauty, or Nutrition category (preferred).

- Proven expertise in managing high-budget paid campaigns with strong performance outcomes.

- Experience launching or scaling a D2C brand in international markets is a huge plus.

- Hands-on experience with Meta Ads, Google Ads, GA4, Shopify/WordPress, Klaviyo/Retention tools, etc.

- Solid analytical skills and experience with dashboards, attribution tools, and funnel analytics.

- Ability to lead teams, collaborate cross-functionally, and manage external agencies.

- Strong communication, planning, and decision-making skills.

Why Join Us:

- Work at one of Indias fastest-growing scientific wellness brands.

- High-impact role with direct visibility to founders and leadership.

- Ownership, growth, and opportunity to shape Indias health & wellness future.