Miduty - Manager - Performance Marketing

Performance Marketing Manager

Location: Sector 62, Gurugram

Reporting: Founder

Working Days: 5 Days a week

Role Objective:

To drive revenue growth and customer acquisition through high-performance paid marketing channels, with a primary focus on Meta (Facebook & Instagram) and strong working expertise in Google Ads.

Key Responsibilities:

Meta Ads Ownership (Primary Channel):

- Lead end-to-end execution of Meta campaigns (Facebook & Instagram)

- Scale campaigns profitably while maintaining target CAC and ROAS

- Build and manage full-funnel strategies (Prospecting, Retargeting, Retention)

- Conduct continuous A/B testing (creatives, audiences, copies, landing pages)

- Work closely with creative team for high-converting ad creatives

Google Ads Management (Secondary Channel):

- Manage Search, Display, and YouTube campaigns

- Drive intent-based acquisition through keyword and bidding strategies

- Optimize campaigns for conversions, CTR, and CPA

- Align Google strategy with Meta for full-funnel coverage

Performance & Analytics:

- Own daily, weekly, and monthly performance tracking

- Monitor key metrics: ROAS, CAC, LTV, CTR, Conversion Rate

- Identify leakages and continuously optimize funnel efficiency

- Build dashboards and reports for leadership visibility

Budget & Scaling:

- Manage and allocate high monthly ad spends efficiently

- Identify scale opportunities without compromising profitability

- Drive experimentation with new audiences, formats, and geographies

Funnel & Conversion Optimization:

- Collaborate with product and tech teams to improve landing page performance

- Improve conversion rates across website and checkout journey

- Optimize pixel tracking, events, and attribution models

Cross-functional Collaboration:

- Work with Brand & Creative teams to align messaging with performance goals

- Coordinate with Supply Chain / Ops to align campaigns with inventory

- Support new product launches with performance-driven GTM strategies

Key Requirements:

- 3-6 years of hands-on performance marketing experience

- Strong expertise in Meta Ads (must-have)

- Solid working knowledge of Google Ads (Search + Display + YouTube)

- Experience in D2C / consumer brands (preferred)

- Strong analytical mindset with data-driven decision making

- Proven track record of scaling campaigns with measurable ROI

- Familiarity with tools like Google Analytics, Meta Ads Manager, GTM