Role: Category Growth Head
Location: Gurugram
Company: Miduty
Mission: Scale Liver Detox from 50 Cr to 500 Cr while building Liver Health into a category Miduty can own.
The Role:
We are looking for an entrepreneurial Business Head who will operate Liver Detox almost like the CEO of a business within Miduty. This is not a conventional Brand Manager role. You will own the growth, P&L, consumer, positioning, innovation and execution of Liver Detox with one clear mandate: Build Liver Detox from a 50 Cr product into a 500 Cr category-defining brand. You will work directly with the Founder/Formulator.
What You Will Own:
1. 50 Cr 500 Cr Growth Strategy:
Build and execute the roadmap across:
- D2C
- Marketplaces
- Offline
- Healthcare professionals
- Partnerships
- New consumer segments
- International opportunities
- Repeat and retention
Identify exactly where the next 450 Cr will come from and translate that into quarterly execution plans.
2. Complete P&L Ownership:
Own:
- Revenue
- Gross margin
- Contribution margin
- CAC
- Marketing efficiency
- AOV
- Repeat rate
- Inventory
- Forecasting
- Channel profitability
You are accountable not merely for growth, but for profitable growth.
3. Make Liver Health a Category:
Build consumer understanding around liver health and establish a compelling reason for consumers to care about it. Work with the CMO and Founder to determine: What should Miduty own in the consumer's mind when she thinks about liver health?
4. Consumer Obsession:
Understand:
- Why consumers start Liver Detox
- What problem they believe they're solving
- Why they continue
- Why they discontinue
- What results they expect
- What creates trust
- What prevents purchase
- What drives recommendation
Spend meaningful time listening directly to customers. Turn those insights into product, communication and growth decisions.
5. Build the Growth Engine:
Constantly identify opportunities across:
- Acquisition
- Landing pages
- Conversion
- Sampling
- Bundling
- Cross-selling
- CRM
- Subscription/replenishment
- Influencers
- Content
- Performance marketing
- Referral
- Community
The question should constantly be: Where is the next 10 Cr of revenue hiding?
6. Product & Innovation Roadmap:
Work directly with the Founder/Formulator to identify opportunities surrounding liver health. You will bring: Consumer problem + market opportunity + commercial case. The Founder/R&D team will bring: Science + formulation + product innovation. Together, build a defensible Liver Health portfolio rather than an endless collection of SKUs.
7. Channel Expansion:
Determine how Liver Detox should scale beyond its existing channels. Evaluate and execute opportunities across:
- Amazon and marketplaces
- Modern trade
- Pharmacy
- Healthcare professionals
- Dermatology/wellness channels where relevant
- International markets
- Strategic partnerships
Every channel must have a clear economic rationale.
8. Cross-Selling Within Miduty:
Miduty already has an existing customer base. Build intelligent journeys that introduce Liver Detox to appropriate existing consumers and increase:
- Penetration
- AOV
- Repeat
- LTV
9. Build the Team:
Identify the organization required to reach 500 Cr. Build and lead the appropriate category/growth team while leveraging Miduty's central:
- Creative
- Content
- Performance
- CRM
- Ecommerce
- Sales
- Supply chain
- Consumer insights
You must be able to get multiple functions moving toward one number.
Key KPIs:
Your primary KPI: Profitable Net Revenue from Liver Detox. Supporting KPIs:
- Annual revenue growth
- Contribution margin
- Category P&L
- New customer acquisition
- CAC / marketing efficiency
- Repeat purchase rate
- LTV
- AOV
- Conversion rate
- Channel profitability
- Revenue from new channels
- Revenue from cross-sell
- New launch success
- Inventory health
Who We're Looking For:
Ideally 7-13+ years of experience across high-growth consumer businesses such as:
- Nutraceuticals
- Wellness
- Beauty
- FMCG
- D2C
- Consumer healthcare
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