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About the Team and Role: &lt;&lt;Lead - Marketing Communications &gt;&gt; Mfine's Technologies are having a positive, real-life impact on millions of patients across the country. At MFine, we have the tremendous and rewarding challenge of putting access to quality healthcare into the hands of all Indians and forever changing the way in which healthcare is experienced. Our products use the power of mobile and Artificial intelligence to evolve clinical protocols and aid in diagnosis and treatment of over 2000 common diseases and power a pan India network of diagnostics and pharmacies allowing quality care to reach everyone. 100s of distributed systems, services AI models, millions of events, peta-bytes of data power our products. From a Virtual AI doctor (called the Autodoc that is able to use a multi-modal inference engine to assist doctors) to knowledge graphs to e-commerce engines to logistics systems, our product and engineering teams are building the future of healthcare systems. Over the next years, we plan to add the power of diagnostic devices and digital tools on the mobile using AI, making the mobile into a future examination and monitoring tool for doctors and as a health companion for patients. Join us to power and drive the future of digital healthcare in India. In this role, you will: - End-to-End Planning and execution of communication campaigns across Emails, Whatsapp, and SMS for MFine's use cases across the lead lifecycle - Work closely with sales and marketing teams to identify target email audiences and execute campaigns. - Work closely with Content and Design teams to develop copy and subject lines, design templates, build recipient lists etc. - Manage vendor relations across all the micro-marketing channels ie. Whatsapp, SMS, Emails, PNs etc. - Develop A/B and multivariate testing strategies and optimize campaigns accordingly - Manage and report on the marketing communication campaigns and results; use results to determine ROI and work on the optimization strategies. - Ensure prompt, accurate, and error-free communication with prospects leads and customers to build loyal relationships and minimize unsubscribe rates - Ensure all communication mediums follow industry standards and privacy policies. For this role, we value individuals who have/are: - Bachelor's or Master's in marketing or related discipline - 4+ years of email marketing experience, preferably in the SaaS industry - Strong communication skills - written and oral, understanding of direct vs. indirect copy - Track, measure, and report on the results of communication marketing campaigns to determine ROI - Sufficient experience in marketing automation and communication platforms such as HubSpot, Outplay, SMS sharing platforms etc. - Excellent analytical skills and ability to provide actionable insights from data - Solid understanding of marketing and sales lifecycle - Excellent Problem Solving and Project Management ability.

Bangalore

mfine - Lead - Marketing Communications 

Job Description for mfine - Lead - Marketing Communications  in NOVOCURA TECH HEALTH SERVICES PRIVATE LIMITED in  Bangalore for (5-9) years of experience. Apply Now!

mfine - Lead - Marketing Communications  | iimjobs.com