Job/Soft skill training

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We are seeking a dynamic and experienced Senior Manager to lead our COMPLEMENTARY & B2C business division in the organized wholesale industry. The Senior Manager will be responsible for a wide range of critical key result areas, including KPI tracking, customer insights, promotional planning, and more. This role requires a strategic mindset, strong analytical skills, and the ability to collaborate with cross-functional teams to drive the success of our COMPLEMENTARY & B2C operations. Key Responsibilities: KPIs Tracking and Analytics: - Daily tracking of store Key Performance Indicators (KPIs). Identify gaps in performance and collaborate with the Marketing, Operations, and Offer Management teams to implement effective solutions. - Prioritize regular store visits and floor observations to gain valuable insights into customer behavior. Voice of the Customer (VOCs) & Customer Insights: - Conduct comprehensive VOCs & do analysis, including NPS, tele-callings, dipsticks, and focus group discussions (FGDs). - Translate VOC insights into actionable strategies to enhance customer satisfaction. Loyalty Program Lead & Collaboration: - Partner closely as loyalty program Lead, to drive strategic initiatives and projects within the COMPLEMENTARY business. Activation SPOC with CRM: - Serve as the Single Point of Contact (SPOC) for activation-related activities, ensuring the buying conversion, retention & frequency for the COMPLEMENTARY & B2C segment. Promo Planning & Marketing Collaboration: - Contribute to the conceptualization and definition of promotional processes. - Working closely with marketing team on developing marketing plan & execution. - Analyze the performance of promotional campaigns and make data-driven recommendations for future improvements. Media Efficacy Report: - Create and maintain reports evaluating the effectiveness of media and advertising efforts. Competitor Analysis: - Conduct market visits to understand competitors and stay informed about industry trends. - Act as the Single Point of Contact (SPOC) for PBM-related activities, including list creation and tracking. Regional Inputs for Monthly Planning: - Provide strategic inputs for the monthly planning process based on region-specific insights. New Initiatives: - Develop and execute new initiatives aimed at enhancing the overall customer experience. NSOs Sustainability: - Conduct thorough market research before store openings, including market visits, competition analysis, assortment deep-dives, and customer-focused group discussions. - Ensure a smooth transition and business continuity post-store opening. Experience & Qualifications: - An MBA/PGDM in Sales and Marketing from Premium Institute with minimum 8-12 years of experience. - Proven experience in B2C business operations, analytics & insights - Strong analytical skills with the ability to translate data into actionable insights. - Excellent communication and collaboration skills. - Willingness to travel for store visits and market research. - Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

Bangalore

Metro Cash & Carry - Senior Manager - Marketing 

Job Description for Metro Cash & Carry - Senior Manager - Marketing  in METRO Cash & Carry in  Bangalore for (8-12) years of experience. Apply Now!

Metro Cash & Carry - Senior Manager - Marketing  | iimjobs.com