MetaApply - Marketing Manager

Description:

Role Overview:

We are seeking a highly experienced, result-driven All-Round Marketing Professional with proven expertise in the Study Abroad/ Edtech sector. The ideal candidate will lead the marketing team across digital and offline channels, drive brand visibility, and deliver measurable impact on lead generation, engagement, and enrollments.

This is a strategic and hands-on role suited for someone who can think creatively, execute efficiently, and manage multiple marketing functions with precision.

Key Responsibilities:

1. Strategic Marketing & Planning:

- Develop and execute integrated marketing plans aligned with business goals for the Study Abroad vertical.

- Manage yearly and quarterly marketing budgets, ensuring maximum ROI.

- Identify growth opportunities across target markets (UK, USA, Canada, Europe, etc.).

- Monitor competitor activity and conduct ongoing market research.

2. Digital Marketing Leadership:

- Oversee performance marketing campaigns (Google, Meta, LinkedIn, YouTube) focused on quality lead generation.

- Guide SEO, website optimization, and marketing automation to enhance digital presence and conversions.

- Supervise social media, content, and creative strategy to ensure brand consistency.

- Analyze campaign performance and optimize based on data-driven insights.

3. Offline Marketing & Branding:

- Plan and execute education fairs, student engagement events, and university partner activities.

- Oversee branding for study centers, partner institutions, and B2B collaborations.

- Drive PR, media relations, and sponsorship opportunities to strengthen brand recall.

4. Team Leadership & Coordination:

- Lead and mentor a cross-functional marketing team (digital, creative, content, events).

- Collaborate with Inside Sales, Operations, and University Partnership teams for cohesive marketing efforts.

- Ensure timely delivery of marketing materials and alignment with organizational goals.

5. Reporting & Performance Management:

- Track marketing KPIs including lead generation, CPL, engagement metrics, and enrollment contribution.

- Present monthly dashboards and marketing performance reports to management.

- Ensure adherence to timelines, budgets, and brand guidelines.

Key Skills & Attributes:

- Strong understanding of the study abroad industry, student lifecycle, and destination-wise marketing nuances.

- Expertise in digital marketing, campaign analytics, and CRM systems.

- Excellent leadership, communication, and stakeholder management skills.

- Ability to translate business objectives into actionable marketing strategies.

- Creative thinker with strong project management and multitasking abilities.