Meta Ads Expert

Description:

Key Responsibilities:

Strategy & Planning:

- Develop, execute, and optimize end-to-end Meta Ads strategies aligned with business goals.

- Plan campaign structures, audience segmentation, budget allocation, and KPI frameworks.

- Build full-funnel advertising strategies (awareness consideration conversion).

Campaign Management:

- Set up and manage campaigns across Facebook Ads Manager, Business Manager, and Power Editor.

- Execute A/B tests on creatives, audiences, placements, and bidding strategies.

- Monitor daily campaign performance and make data-driven optimizations.

Audience Targeting & Segmentation:

- Develop advanced targeting strategies using custom audiences, lookalike audiences, retargeting, and interest-based segmentation.

- Utilize first-party, third-party, and pixel-based data for precise audience refinement.

Creative Strategy & Collaboration:

- Collaborate with designers, copywriters, and creative teams to produce high-impact ad creatives.

- Provide insights on what formats, hooks, creatives, and messages work best.

- Optimize creatives based on performance patterns and trends.

Analytics, Tracking & Reporting:

- Implement and manage tracking via Meta Pixel, CAPI (Conversions API), and event configurations.

- Analyze key metrics such as CPA, ROAS, CTR, CPC, CPM, LTV, funnel drop-off, and attribution.

- Create weekly/monthly performance dashboards with actionable insights.

Budget Management:

- Manage and scale monthly ad budgets ranging from mid to high spend levels.

- Ensure optimal budget utilization while maintaining strong ROI and achieving aggressive growth targets.

Experimentation & Optimization:

- Run systematic experiments on creatives, objectives, placements, and bidding strategies.

- Test new campaign types (Advantage+, Reels ads, lead ads, sales campaigns).

- Stay updated with platform changes, algorithm shifts, and best practices.

Cross-Functional Collaboration:

- Work closely with marketing, product, analytics, and growth teams to align ad strategies with overall business goals.

- Partner with sales and CRM teams to improve lead quality and conversion outcomes.

Required Skills & Expertise:

Technical Skills:

- 7-15 years of hands-on experience managing Meta Ads (Facebook + Instagram) at scale.

- Deep understanding of ad funnels, paid acquisition, retargeting, and performance optimization.

- Strong expertise in Meta Pixel, Events Manager, CAPI, and tracking implementations.

- Proven experience with high-budget campaigns and ROI-driven optimization.

- Proficiency with analytics tools such as Google Analytics, Meta Insights, Data Studio, etc.

- Strong command of A/B testing, creative experimentation, and attribution models.

Domain Knowledge:

- Experience in eCommerce / D2C / Lead Gen / Mobile Apps preferred.

- Understanding of customer lifecycle, CAC, LTV, and growth metrics.

Soft Skills:

- Strong analytical and problem-solving skills.

- Excellent communication and presentation abilities.

- Ability to work in fast-paced environments and manage multiple campaigns.

- Leadership experience is a plus (mentoring juniors or managing a team)