Marketing Manager Roles and Responsibilities: (including but not limited to): - Planning - Will be responsible for working with Project Directors for the trade show concepts. - Planning & executing & tracking and managing the marketing and communication budgets effectively. - Will be responsible for creating strategies to increase footfalls at the trade fairs. - Brand positioning. - Will be responsible for end-to-end marketing & branding activities. - Will be responsible for creating a strong positioning and brand recall for the portfolio of trade fairs, keeping in mind the target customers. - Responsible for editorial direction, design, production and distribution of publications and collaterals. - Will be responsible for innovative marketing ideas and independently executing the marketing plan. Marketing Operations: - Monitor overall quality of communication work and actively evaluate progress and effectiveness of communication programs employed. - Will be responsible for marketing and promotions of existing concepts. - Will be responsible for creating new concepts/schemes in consultation with Project Directors. - Will be responsible for creating all marketing collaterals for the portfolio of trade fairs. - Will be responsible for identifying the right media channels, media agencies and negotiating the best deals with them. - Will be responsible for building and managing relations with trade and mainstream media for getting press releases and coverage of the portfolio of events. - Will be responsible for identifying new vendors who can offer innovative and cost-effective solutions. - Supporting head of department in vendor appointment process. - Coordinate with PR agency to gather reports on distributed releases. - Will be responsible for development of digital marketing plan inclusive of social media, online paid promotions, SEO etc. - Close collaboration with German headquarters (Munich) to secure consistent brand and design guidelines as well as brand message. Reporting Structure & Task Sheets: - Direct reporting to the Head of Marketing/CMO. - Responsible for giving direction to marketing managers, whenever required. - Responsible for conducting weekly/bi-weekly meetings with project teams. - Timely following and executing the Task sheet' and Marketing Plan'.

Mumbai

Messe Muenchen - Marketing Manager 

Job Description for Messe Muenchen - Marketing Manager  in Messe Muenchen India Private Limited in  Mumbai for (5-8) years of experience. Apply Now!