Messe Muenchen - Data Acquisition Manager

- Messe Muenchen India is on the lookout for a Data Acquisition Manager who will play a crucial role in driving our data strategy and enhancing our customer insights capabilities.

- The successful candidate will focus on creating and executing innovative data acquisition strategies, ensuring that we consistently collect high-quality data to support our trade fair initiatives.

- This position requires a results-oriented professional with strong analytical skills and proven experience in data sourcing and management.

Key Responsibilities:.

- Develop and implement a comprehensive data acquisition strategy to grow and enhance our customer data repository.

- Identify and leverage various data sources, both online and offline, to increase the volume and quality of customer data acquired.

- Manage ongoing data acquisition campaigns, monitoring their effectiveness and optimizing strategies based on performance metrics.

- Collaborate with marketing and sales teams to align data acquisition efforts with overall business objectives and campaigns.

- Establish partnerships with key organizations and data vendors to broaden our data sourcing capabilities.

- Conduct regular assessments of data quality and compliance to ensure the integrity of acquired data.

- Keep abreast of industry trends and emerging technologies to identify new data acquisition opportunities.

- Train and support team members in data acquisition best practices and tools.

Requirements.

- Degree in Marketing, Data Science, Business Administration, or a related field.

- A minimum of 5 years of experience in data acquisition, marketing analytics, or similar roles.

- Strong understanding of data sourcing techniques and ability to measure and analyze data acquisition performance.

- Experience in using data management and analytics tools (CRM systems, Excel, Google Analytics, etc.

- Excellent communication and negotiation skills to establish relationships with data partners.

- Proven ability to work collaboratively with cross-functional teams.