Merlin Brands - Performance Marketing Manager/Specialist

We are seeking a data-driven and strategic Performance Marketing Specialist with a strong track record in managing and optimizing campaigns across Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate brings a growth mindset and a deep understanding of the D2C/ecommerce landscape, coupled with hands-on experience scaling paid media performance.

Key Responsibilities :

- Own and manage paid advertising campaigns across Google Ads (Search, Display, Shopping, YouTube) and Meta Ads (Facebook, Instagram).

- Plan, execute, and optimize campaigns with a focus on ROAS, CPA, and LTV metrics.

- Conduct keyword research, audience targeting, and competitor benchmarking.

- Continuously A/B test creatives, copy, landing pages, and audience segments.

- Analyze campaign data and prepare performance reports with actionable insights.

- Collaborate with creative and product teams to develop high-performing ad assets.

- Stay updated with industry trends, platform changes, and best practices in digital advertising.

- Manage and scale advertising budgets efficiently, ensuring profitable acquisition.