About the job

Company Description

Merit Investment Bank is a boutique, client-focused investment banking firm specializing in middle-market mergers & acquisitions, capital solutions, and strategic advisory services. Founded in 1996 and headquartered in Gig Harbor (near Seattle), the firm operates across multiple U.S. regional offices including Seattle/Tacoma, Denver, Phoenix, and San Francisco/Silicon Valley. Merit is led by a team of seasoned dealmakers with decades of experience across technology, industrial, infrastructure, and consumer sectors.

The firm operates through a close affiliation with CDI Global, enabling cross-border transactions across more than 30 countries. Merit emphasizes a collaborative, value-driven approach tailored to client objectives, combining deep market expertise, proprietary relationships, and disciplined execution to deliver successful M&A, fund-raising, and growth outcomes.

Role Description

We are seeking a Senior Marketing Manager based in India with strong experience in professional services or B2B marketing, specifically in demand generation, HubSpot operations, and digital acquisition. The role involves building and running a high-velocity, data-driven marketing engine for a U.S.-based services business.

This is a hands-on role requiring execution across paid media, outbound programs, nurture flows, and analytics, with accountability for moving prospects through the funnel from Awareness - Engagement - Consideration - Conversion.

What You'll Lead

- Build and execute multi-channel demand generation across paid social, paid search, email, outbound, and remarketing.

- Operate HubSpot as the central marketing system: workflows, automations, lifecycle stages, lead scoring, sequences, and attribution reporting.

- Develop persona-based content paths, nurture sequences, and conversion flows.

- Execute outbound programs across email, LinkedIn, and calling workflows with list building, segmentation, and testing.

- Manage creative for ads, landing pages, conversion paths, and A/B experiments.

- Track CPL, CAC, ROAS, funnel progression, and pipeline contribution; report insights to leadership.

- Coordinate closely with Sales on qualification criteria, handoff processes, and closed-loop reporting.

- Oversee freelancers or creative partners as needed.

- Maintain campaign QA, performance hygiene, and continuous optimization cycles.

What You Bring

- HubSpot experience is a must - this role requires deep, hands-on expertise across Marketing Hub and Sales Hub.

- Strong background in marketing and lead generation for B2B or professional-services businesses.

- 7 - 12 years of experience in B2B or services-focused growth marketing (consulting, technology services, or financial services preferred).

- Proven track record generating qualified meetings and improving funnel conversion metrics.

- Hands-on execution in LinkedIn Ads, Google Ads, retargeting, and list-based targeting.

- Strong outbound orchestration experience (sequencing, messaging, list ops, enrichment).

- High data literacy: CAC, CPL, ROAS, funnel math, attribution, and dashboarding.

- Working knowledge of Canva, Adobe (PDFs and creative assets), and PowerPoint for building and editing marketing collateral and sales-ready materials.

- Excellent spoken and written English; confident working with U.S. leadership.

- Comfortable working U.S. hours overlap.

Preferred

- Experience in consulting, technology services, financial services, or other professional-services environments.

- Experience working with U.S. or international markets.

- Prior exposure to leading small pods or coordinating multi-stakeholder workflows.

Compensation

Competitive salary with performance-based incentives.