Merino - Assistant Manager - Marketing Operations

Company Description:

Merino is one of the worlds largest manufacturers of decorative laminates and a globally recognized leader in laminates and surfacing solutions. Starting with a plywood manufacturing facility in Assam, Merino now has a presence in over 80 countries with an annual turnover of over 250 million USD. With over 5000 employees, Merino offers a diverse range of products from surfacing solutions to information technology and food & agro products. The company focuses on digital transformation to create a customer-centric organization, aiming to build a robust enterprise core for sales digitization, data analytics, and workplace technology innovation. Merino is committed to sustainability through initiatives in clean energy, water conservation, waste management, afforestation, and carbon footprint reduction.

Role Description

Job Responsibilities

- Plan and implement below-the-line marketing activities such as events, activations, sponsorships, and partnerships within the assigned region.

- Collaborate with the central marketing team to localize and adapt national or global marketing campaigns for regional relevance.

- Manage budgets, timelines, and resources for regional BTL marketing activities, ensuring cost-effectiveness and maximum impact.

- Identify and negotiate partnerships with local vendors, agencies, and suppliers to execute BTL campaigns efficiently.

- Monitor and analyze the performance of BTL campaigns, providing insights and recommendations for optimizations.

- Liaise with cross-functional teams, including sales, marketing, and external agencies, to ensure alignment and successful execution of campaigns.

- Ensure compliance with local regulations and standards in all BTL marketing activities.

- 7-8 years of experience in BTL marketing, event management, or related roles with a focus on regional operations.

- Strong understanding of BTL marketing tactics, including events, activations, and local promotions.

- Proven record of accomplishment in managing and executing successful BTL campaigns across diverse regions.

- Excellent project management skills with the ability to handle multiple projects simultaneously.

- Strong negotiation and vendor management skills.

- Analytical mindset with the ability to interpret data and derive actionable insights.

- Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams and external partners.