MergerWare.com - Manager - Content Marketing

Description:

Role summary

Were looking for a Content Marketing Specialist who can take complex product value, deal lifecycle concepts, and M&A insights and turn them into engaging stories that attract, educate, and convert. This role sits at the intersection of product, sales, and growth marketing, and plays a key part in our demand generation and brand-building engine.

If you love crafting content that influences decision-making and youre excited by the world of SaaS, finance, and AI, this is a chance to own a high-impact content portfolio.

Key responsibilities:

Content Creation

- Produce credible, high-quality assets: articles, web copy, social content, email sequences, guides, whitepapers, ebooks, and sales collaterals.

- Turn product updates, customer outcomes, and market trends into content designed for lead nurturing and pipeline acceleration.

- Write with authority and clarity for audiences such as corporate development teams, private equity, investment bankers, and consulting firms.

Marketing Campaign Support

- Develop channel-appropriate content for webinars, launch campaigns, paid social, and email marketing.

- Partner with Growth and Product Marketing to ensure every GTM initiative has consistent messaging and supporting assets.

- Contribute to lead magnet concepts, nurture journeys, and content for acquisition + retention.

Brand & Editorial Excellence

- Maintain and evolve our editorial tone to be professional, confident, practical, and M&A-intelligent.

- Manage the content calendar and deliver against timelines across multiple workstreams.

- Repurpose and atomize long-form pieces into multiformat content to improve reach and lifecycle value.

Cross-Team Partnership

- Collaborate with Sales on pitch content, case studies, and objection-handling material.

- Work with Product, CS, and Leadership to pull insights that sharpen value narratives.

- Support onboarding and internal knowledge sharing with guides, FAQs, and templates.