Merchandising Manager - eCommerce Application

Merchandising Manager - eCommerce Application

Description:

Key Responsibilities

Product Catalog & Digital Merchandising

- Develop visually appealing product collections and promotional displays that align with current trends & seasons

- Manage end-to-end product listings with accurate information, high-quality images, and competitive pricing

- Build and maintain curated collections (trending picks, seasonal offerings, deal zones) that drive engagement

- Optimize product categorization and taxonomy for enhanced discoverability

Performance-Driven Optimization

- Analyze merchandising performance using key metrics: conversion rate, click-through rate (CTR), and sales velocity

- Execute A/B tests on product placements, page layouts, and promotional banners

- Use data analytics to optimize product positioning and category performance

Campaign & Promotional Management

- Collaborate with category and marketing teams to structure compelling offers and promotions

- Plan and execute seasonal campaigns aligned with inventory and business objectives

- Coordinate promotional content across digital touchpoints (app banners, push notifications, email)

Cross-Functional Collaboration

- Work closely with design and marketing teams to ensure consistent brand messaging

- Partner with inventory teams for optimal stock planning and availability

- Sync merchandising strategies with performance marketing campaigns

SEO & Market Intelligence

- Implement SEO best practices for product titles, descriptions, and metadata

- Monitor competitor pricing, assortment strategies, and market positioning

- Track industry trends and consumer behavior insights to inform merchandising decisions

What We're Looking For

Experience & Background

- 2-4 years of experience in e-commerce merchandising, catalog management, or growth roles

- Prior experience at leading e-commerce platforms (Amazon, Flipkart, Myntra) or quick commerce (Zepto, Blinkit, Swiggy) preferred

Technical Skills

- Proficiency in Excel/Google Sheets for data analysis and reporting

- Familiarity with e-commerce platforms (Shopify, Magento) and analytics tools (Google Analytics)

- Basic understanding of SEO principles and content optimization

Key Competencies

- Analytical mindset with ability to interpret data and drive actionable insights

- Creative problem-solver who can spot trends and translate them into compelling product stories

- Execution-focused with a hustler mentality and ability to work in fast-paced startup environments

- Strong collaboration skills to work effectively across teams

Nice to Have

- Experience with PIM systems and digital asset management

- Knowledge of conversion optimization and user experience principles

- Understanding of Indian e-commerce market dynamics and consumer behaviour