Merchandising Lead - eCommerce/Online Marketplace

Merchandising Lead

Onsite Experience and Conversion

Reports to: VP Marketing

Location: Delhi NCR (on-site)

Team: you will shape and lead the merchandising function

Experience: 7+ years

Compensation: Competitive, commensurate with experience

What you own

- The full onsite and in-app experience: homepage, category and listing pages, search and discovery, and the product detail page (PDP)

- Conversion rate end to end, from landing to add-to-cart to checkout

- Every merchandising asset and layout decision in the window: banners, sliders, collections, ranking and sort logic, cross-sell and upsell placements

- The path a dentist or consumer takes to find and buy a product. If it renders on dentalkart.com or the app, it is owned here.

What you will do

- Find where customers drop in the funnel (landing, category, PDP, cart) using GA4, Microsoft Clarity, and onsite search data, then fix it

- Run a continuous experimentation calendar across layout, ranking, PDP content, and merchandising rules, with clean before-and-after measurement

- Own search and discovery quality (Typesense) so the right product surfaces for the right query, and zero-result searches keep falling

- Turn the PDP into a page that closes the decision: imagery, specs, proof, offers, delivery clarity

- Set merchandising rules for stock, expiry-sensitive SKUs, and out-of-stock handling so customers never hit dead ends

- Partner with Category and Ad Monetisation on what to feature and with Creative on assets, while conversion stays your deciding vote