Mensa Brands - D2C & Content Lead - Home Decor & Party Supplies

D2C & Content Lead Home Decor & Party Supplies

About the Role:

We are looking for a creative and growth-oriented D2C & Content Lead to drive customer acquisition, engagement, and revenue growth across our Home Decor and Party Supplies brands. This role will own the brands direct-to-consumer strategy, content ecosystem, and digital presence, ensuring a seamless customer journey across website, social media, email, and performance marketing channels. The ideal candidate combines strong storytelling skills with a data-driven mindset and a deep understanding of consumer behavior in lifestyle categories.

Key Responsibilities:

- Own and execute the D2C growth strategy across the brand website and key digital channels.

- Develop and manage the content strategy across social media, website, email, influencer partnerships, and campaigns.

- Create compelling content that drives brand awareness, engagement, and conversion.

- Partner with performance marketing teams to develop high-performing creatives and campaign assets.

- Manage the website experience, including merchandising, landing pages, product storytelling, and conversion optimization.

- Build and execute seasonal, festive, and occasion-based campaigns relevant to Home Decor and Party Supplies.

- Track and analyze key metrics including traffic, engagement, conversion rates, customer acquisition, retention, and revenue.

- Collaborate with product, design, marketplace, and brand teams to ensure consistent brand messaging across all touchpoints.

- Manage content calendars, production timelines, creators, agencies, and freelance partners.

Qualifications:

- 5 - 8 years of experience in D2C, Brand Marketing, Content Marketing, Growth, or E-commerce roles.

- Experience working with consumer, lifestyle, home, decor, gifting, or party-related brands.

- Strong understanding of content creation, social media, influencer marketing, and customer journey optimization.

- Familiarity with Shopify or similar D2C platforms, CRM, email marketing, and analytics tools.

- Excellent communication, storytelling, project management, and stakeholder management skills.

What Success Looks Like:

You will build a strong and engaging brand presence, grow D2C revenue, create high-performing content that converts, and establish the brand as a go-to destination for home decor and celebration needs.