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Copywriter About Mensa: We build global digital brands from India by partnering with the right entrepreneurs, investing into the business and bringing our expertise to scale the brand. We are a team of passionate digital-first professionals who bring hands-on experience and requisite domain knowledge with a proven ability to scale businesses selling on e-commerce platforms. We truly believe and live by our value of Caring Meritocracy and are looking to hire people who are curious, agile and who thrive in collaborative, hustle and emerge in working environments. Our Vision: Bring Joy to customers by building global brands for the digital age Our Mission: Partner with the best founders to grow digital - rst brands using technology Our Values: Think Big - Think 100x. Use technology for non- linear growth. Failure & experimentation are essential for growth Fair, Fast & Founder Friendly - Be partner of choice, who is ethical, transparent and collaborative Customer Delight - Customer love matters. Each of our brands needs to be in the top decile of consumer experience Caring Meritocracy - Attract and grow the best talent. Create an inclusive culture where the best ideas win and you have the obligation to engage and dissent Frugality - We are frugal with capital and use innovation to grow our brands in a sustainable manner Responsibilities: 1. Write captivating and persuasive product descriptions for e-commerce listing pages that effectively highlight the features, benefits, and unique selling points of each product. Along with Copywriting, also develop packaging of new/existing products, 2. Conduct thorough research to understand target audiences, competitive landscapes, and industry trends in order to create a compelling and relevant copy 3. Collaborate closely with the creative team, including designers and photographers, to ensure the copy aligns seamlessly with the accompanying listing images and visual elements 4. Develop engaging headlines, subheadings, and bullet points that grab attention and encourage potential customers to explore further 5. Optimize product copy for search engine optimization (SEO) to improve organic search rankings and drive traffic to the product listings 6. Craft persuasive A+ content that elevates the overall presentation of our product listings, incorporating engaging multimedia elements such as images, infographics, and videos. 7. Work alongside different internal & external stakeholders/agencies to ensure a consistent flow of communication on both copy and design fronts 8. To have a creative mindset with the ability to generate innovative ideas and concepts for brands 9. Proactively come up with ideas & concepts to strengthen the brand & its persona Requirements: 1. Proven experience as a copywriter, preferably within an e-commerce or digital marketing environment 2. Excellent written and verbal communication skills, with the ability to adapt writing style to different audiences and product categories 3. Strong understanding of persuasive writing techniques and the ability to create an engaging, concise, and benefit-oriented copy 4. Familiarity with SEO principles and best practices to optimize product copy for search engines

Bangalore

Mensa Brands - Copywriter 

Job Description for Mensa Brands - Copywriter  in Mensa Brand Technologies in  Bangalore for (2-4) years of experience. Apply Now!

Mensa Brands - Copywriter  | iimjobs.com