Meesho - Senior Growth Associate - Performance Marketing

About the Team:

You will be part of the User Growth team, responsible for driving the end-to-end user lifecycle from acquisition and activation to retention. The team focuses on building sustainable growth by identifying whitespace opportunities, launching and scaling new initiatives, and continuously optimizing the funnel through data-driven decisions.

Operating in a fast-paced, high-ownership environment, the team blends structured problem solving with rapid execution to create meaningful impact at scale. If youre excited about building for Bharat, this role offers a strong mix of strategic thinking and hands-on execution.

About the Role:

We are looking for a Senior Growth Associate Performance Marketing to join our User Growth team.

In this role, you will own and scale DAU growth by unlocking incremental opportunities across key performance marketing channels such as Google and Meta, with a strong focus on remarketing and re-engagement.

You will be responsible for driving high-quality user growth, improving HER (Habit, Engagement, and Retention), and ensuring efficient budget deployment at scale.

This role requires a strong analytical mindset, experimentation-led thinking, and the ability to translate data into actionable growth strategies.

What You will Do:

- Own and scale remarketing-led growth across Meta, Google, and other performance marketing channels

- Drive DAU growth and repeat engagement by activating dormant and under-engaged user cohorts

- Drive incrementality across audience cohorts by identifying new growth levers and improving campaign effectiveness

- Monitor and optimize for audience saturation, reach and frequency, CPM efficiency, and creative fatigue

- Run rapid, structured experiments across audiences, creatives, and funnel stages to unlock incremental growth

- Collaborate closely with product, design, and analytics teams to align campaigns with broader growth objectives

- Identify, test, and scale new growth opportunities across channels, formats, and strategies

- Analyze category, product, audience, and creative performance to uncover insights and unlock incremental growth

What Will You Need:

- Minimum 2+ years of experience.

- Exposure to e-commerce, sales and advertising.

- Experience in data analysis, either professional experience or through your education.

- Experience in sales and marketing is preferred.

- Excellent communication and negotiation skills with the ability to face external and internal

partners in a professional and mature manner, and a strong ability to handle objections.

- Desire to work in a fast-paced, challenging environment.

- Previous experience in account management or similar roles.

- Advanced computer literacy especially in Microsoft Office application.

About us:

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.

Curious about life at Meesho? Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India.

Note: For your candidature to be considered on this job, you need to apply necessarily on the redirected career page of the company as well.