Meesho - Manager - Branding

What you will do:

- Consumer Understanding: Interact with users to understand the barriers that stop them from using Meesho and the triggers that bring them back, and synthesize these first-hand insights into clear, actionable direction.

- Brand Strategy & Briefs: Develop Meeshos brand strategy and write brand briefs that translate consumer insight into a sharp proposition for creative and media partners.

- Communication Strategy: Define the communication strategy and channel mix across TV and mass media, digital, and influencers.

- Cohort-Led Messaging: Tailor communication and messaging for distinct user cohorts (South/North, urban/rural, female/male, etc.) so the brand resonates across Bharat.

- Campaign Ownership: Own large-scale campaigns end to end, from brief to launch to measurement, and track their impact on brand and business metrics.

- Stakeholder Management: Collaborate with Product, Design, Analytics, Marketing, Legal, and external creative, media and influencer agencies to deliver campaigns and secure buy-in from senior leadership.

- Team Leadership: Lead and develop the branding pod, set priorities, raise the creative and strategic bar, and remove roadblocks to execution.

What you will need:

- Education: MBA from a top-tier institute (IIM, ISB or similar) with a subsequent move into branding, or a specialist branding background (e.g., MICA). Other strong MBA or brand profiles are welcome.

- Experience: 4+ years of hands-on experience in brand management or consumer marketing, preferably in FMCG or e-commerce.

- Hands-on Branding: Prior, direct branding experience is essential, including building brand strategy and briefs yourself.

- First-hand Consumer Understanding: Demonstrated experience of personally interacting with consumers, synthesizing insights, and translating them into a brand brief or campaign.

- Campaign Ownership: Direct ownership of significant campaigns across TV, digital and/or influencers, with at least one major career highlight and measurable impact.

- Communication: Excellent storytelling, negotiation and communication skills, with the ability to generate buy-in from senior stakeholders and external partners.

- Leadership: Team management experience and the ability to advocate for user-driven decisions while thinking critically and executing tactically.

Note: For your candidature to be considered on this job, you need to apply necessarily on the redirected career page of the company as well.