Did you know that grocery has the biggest share of the overall retail spend in India? In fact, grocery is projected to be an $800B market in 2024 of which, the majority contribution will come from non-metro cities. As Assistant Manager - User Growth, you will lead Meesho towards becoming the preferred destination for groceries.

Our Grocery team at Meesho interacts closely with all stakeholders to develop the right strategies to penetrate the grocery sector in tier-2, tier-3 cities. Our team consists of highly energetic individuals who take complete ownership of their tasks and never shy away from going the extra mile. Plus, we are a family here and often find ways to spend quality time together.

About the Role:

- As Assistant Manager - User Growth, you will work closely with the Growth, Category and Supply chain teams to successfully deliver on cross-functional programs with primary objectives being high customer adoption and wallet share capture.

You will partner up with business leads to identify roadblocks/inefficiencies and come up with solutions on how to resolve them. You will collaborate with your teammates to ensure the right decisions are made at the right time through appropriate communication.

- You will ensure that plans are intelligently adjusted to reflect vital fluctuations in goals and requirements.

What you will do:

- Develop an understanding of key business problems and strategic priorities to provide insights on gaps and potential opportunities.

- Drive end-to-end problem identification and solutions/execution to deliver impact.

- Define goals against key metrics and track performance against them, manage end to end execution across functions.

- Work closely with relevant stakeholders to achieve targets.

- Work on special time-bound initiatives and experiments, requiring strong first principle thinking and domain/functional understanding.

- Be comfortable with ambiguity, and conduct root cause analyses for key business metrics.

- Conduct data analysis/impact of different initiatives on key business metrics (e.g. Orders, conversion, DAU, etc) and synthesize findings with implications that inform business decision.

- Coordinate with the respective stakeholders/cross-functional teams e.g. Product, category marketing, business finance, etc for monthly/weekly reviews.

- Design and deliver communication/distribution strategies to improve DAU and conversion funnel

- Systematically manage demand to ensure the best customer experience

- Engage with Category and cross-functional leaders to streamline processes and simplify execution with actionable plans

What you will need:

- Masters degree in Management preferable

- Overall experience of 2-5 years in e-commerce

- Experience in managing projects across cross-functional teams and building sustainable processes

- Ability to represent projects from business, product and technical perspectives

- Ability to make data-driven decisions, resolve conflicts and negotiate like a pro

- Proven program-management skills

- Strong analytical acumen, data driven thinking to uncover patterns, and synthesize insights to drive informed decision-making

About us:

Welcome to Meesho, where every story begins with a spark of inspiration and a dash of entrepreneurial spirit. We're not just a platform; we're your partner in turning dreams into realities.

Curious about life at Meesho? Explore our Glassdoor - our people have a lot to say and they've helped us become a loved workplace in India.

Our Mission:

Democratising internet commerce for everyone - Meesho (Meri Shop) started with a single idea in mind: to be an e-commerce destination for Indian consumers and to enable small businesses to succeed online.

We provide our sellers with benefits such as zero commission and affordable shipping solutions in the market. Today, sellers nationwide are growing their businesses by tapping into Meeshos large and diverse customer base, state-of-the-art tech infrastructure, and pan-India logistics network through trusted third-party partners.

Affordable, relatable merchandise that mirrors local markets has helped us connect with internet users and serve customers across urban, semi-urban, and rural India. Our unique business model and continuous innovation have established us as a part of Indias e-commerce ecosystem.

Culture and Total Rewards:

Our focus is on cultivating a dynamic workplace characterized by high impact and performance excellence. We prioritize a people-centric culture, dedicated to hiring and developing exceptional talent.

Total rewards at Meesho comprise a comprehensive set of elements monetary, non monetary, tangible, and intangible. Our 9 guiding principles, or "Mantras," are the backbone of how we operate, influencing everything from recognition and evaluation to growth discussions.

Daily rituals and processes like Problem First Mindset, Listen or Die, our Internal Mobility Program, Talent Reviews, and Continuous Performance Management embody these principles. We offer competitive compensation both cash and equity-based tailored to job roles, individual experience, and skill, along with employee-centric benefits and a supportive work environment. Our holistic wellness program, MeeCare, includes benefits across physical, mental, financial, and social wellness. This includes extensive medical insurance for employees and their families, wellness initiatives like telehealth, wellness events, and fitness-related perks.

To support work-life balance, we offer generous leave policies, parental support, retirement benefits, and learning and development assistance. Through personalized recognition, gratitude for stretched work, and engaging activities, we promote employee delight at the workplace.

Additional benefits such as salary advance support, relocation assistance, and flexible benefit plans further enrich the Meesho experience. Know more about Meesho here : https://www.meesho.io/

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Note: For your candidature to be considered on this job, you need to apply necessarily on the redirected career page of the company as well.

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