Media Relations Manager - BFSI

Description:

Role Title:

Media Relations

Department:

Corporate Communications

Sub Department:

Media Relations

Reports To:

Head Corporate Communications

JOB PURPOSE:

We are looking for a Corporate Communications professional specializing in Media Relations to execute external communications strategies, strengthen brand visibility, and support reputation management across media platforms including print, online, broadcast, and social media.

This role will help shape a consistent, credible, and differentiated external narrative aligned with the organizations broader communication and growth strategy. The role requires a proactive individual who works closely with internal stakeholders and manages the execution of media engagement initiatives.

PRINCIPAL ACCOUNTABILITIES:

Corporate Communication Media Relations

Media Outreach

- Build and maintain strong relationships with journalists, editors, and media professionals to secure earned media coverage.

Content Coordination

- Collaborate with internal stakeholders and the content team for drafting and finalizing communication materials intended for media release.

Stakeholder Engagement

- Engage consistently with internal teams to understand communication priorities and media opportunities.

Execution of Media Plans

- Develop and execute media communication plans, including arranging interviews, coordinating press interactions, and preparing media coverage reports.

Crisis Management

- Monitor potential negative coverage and coordinate strategic responses to protect organizational reputation.

Media Monitoring

- Track media coverage metrics and evaluate the impact of communication efforts.

Cross-functional Collaboration

- Work closely with marketing, PR, and digital teams to align messaging and promote the organizations public image.

MAJOR CHALLENGES:

- Expanding media relationships beyond core business journalists to include regional media, city reporters, and feature writers.

- Managing coordination with multiple internal and external stakeholders.

- Working with cross-functional teams to gather information, obtain approvals, and organize media engagements.

DECISIONS:

- Selection of appropriate media channels and engagement strategies.

- Alignment with broader online reputation management, influencer engagement, and marketing initiatives.

INTERACTIONS:

Internal Stakeholders

- Corporate Communications teams

- Investor Relations, Finance, and Company Secretary teams

- Legal Team

- Leadership and senior management

External Stakeholders

- Journalists and media professionals

- PR agencies and communication partners

- Vendors and service providers

DIMENSIONS:

Financial Dimensions

- Not directly responsible for financial budgets.

Other Dimensions

- Team Size: 2

- Direct Reports: 1

SKILLS AND KNOWLEDGE:

Educational Qualifications

- Graduate with 8+ years of experience in communication consultancies and/or corporate communications, preferably within the BFSI sector.

Key Skills

- Experience in media relations and corporate communications strategy

- Strong understanding of the media landscape

- Demonstrated leadership in managing strategic communication initiatives

- Experience managing teams and cross-functional stakeholders

- Ability to prioritize and manage multiple projects in a fast-paced environment

- Strong interpersonal, networking, and relationship-building skills

Soft Skills

- High adaptability

- Ability to work under tight deadlines

- Strong networking and stakeholder management skills