Media Planning & Buying Specialist - Service Industry

Description: We are looking for an experienced Media Buyer & Planner to develop, execute, and optimize multi-channel media strategies that enhance brand visibility and deliver measurable results. The role demands a data-driven professional who can balance creativity with analytics and ensure efficient media spending across platforms.

Key Responsibilities:

Media Planning & Strategy:

- Develop comprehensive media plans (digital, print, outdoor, TV, and radio) aligned with marketing objectives and target audience insights.

- Conduct market and competitor research to identify trends, media consumption patterns, and emerging advertising opportunities.

- Collaborate with internal marketing and brand teams to define campaign goals, target KPIs, and communication channels.

- Evaluate past campaign data to recommend optimal media mixes and budget allocations.

Media Buying & Negotiation:

- Negotiate with publishers, broadcasters, and digital platforms to achieve the best rates, placements, and added-value benefits.

- Ensure cost efficiency and high ROI across all media spends.

- Maintain strong relationships with media houses, agencies, and digital platforms to secure favorable contracts and sponsorship deals.

Campaign Execution & Optimization:

- Oversee the end-to-end execution of campaigns across digital (Google, Meta, programmatic), print, and broadcast platforms.

- Collaborate with the creative team to ensure timely delivery of media assets as per specs.

- Track performance metrics such as reach, frequency, impressions, CTR, engagement rate, and conversions.

- Continuously monitor campaign performance and recommend real-time optimizations to enhance effectiveness.

Reporting & Analysis:

- Prepare detailed post-campaign reports, analyzing spend vs. performance and deriving actionable insights.

- Use tools like Google Analytics, Google Data Studio, Excel dashboards, and BI tools for campaign analysis.

- Present monthly and quarterly media performance reports to management and stakeholders.

Cross-functional Collaboration:

- Work closely with brand managers, marketing teams, and creative agencies to ensure campaign alignment with business goals.

- Support the finance team in managing media budgets, billing, and vendor payments.