Media Measurement Lead - FMCG

Industry : FMCG / Foods / Beverage

Job Description : This role will be responsible for developing and implementing measurement frameworks for key strategic projects and drive a full funnel consumer journey touchpoints

Client Details: This opportunity is with a Tier 1 Global FMCG firm

Description:

MEASUREMENT STRATEGY & DATA INTEGRITY:

- Define and drive the overall Group measurement and effectiveness program

- Ensure data integrity and methodology is accurate, consistent, and reliable across all media platform testing and measurement

COLLABORATION & PERFORMANCE:

- Work closely with internal teams, especially CMI, to ensure marketing planning is data-driven and aligned with overall objectives, leveraging insights

- Monitor key performance indicators to guide decision-making and enhance future campaigns

CONTINUOUS IMPROVEMENT & INSIGHTS:

- Provide actionable insights from MMMs (mixed media measurement),

- Stay updated on the latest measurement tools and methodologies

Profile: A successful Media Measurement Lead should have:

Must Haves:

- Years of experience: 7+ years

- Must have worked on multiple MMM projects and understand the effectiveness measurement ecosystem of an FMCG

- Should not be a data analytics/scientist and must have a marketing bent of mind

- Industry Preference: Tier 1 Research agencies and new-age research agencies. Talent from Global media-tech players

Job Offer:

- Opportunity to work with a Global Tier 1 FMCG firm

- Opportunity to be in a high-visibility role in a Global set up

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Purnendu Pradhan at +91 22 6903 6682.

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