Posted by
HR
HR at MICHAEL PAGE INTERNATIONAL RECRUITMENT PRIVATE LTD
Last Active: NA as recruiter has posted this job through third party tool.
14
Posted in
Sales & Marketing
Job Code
1656941
Media Measurement Lead - FMCG
Industry : FMCG / Foods / Beverage
Job Description : This role will be responsible for developing and implementing measurement frameworks for key strategic projects and drive a full funnel consumer journey touchpoints
Client Details: This opportunity is with a Tier 1 Global FMCG firm
Description:
MEASUREMENT STRATEGY & DATA INTEGRITY:
- Define and drive the overall Group measurement and effectiveness program
- Ensure data integrity and methodology is accurate, consistent, and reliable across all media platform testing and measurement
COLLABORATION & PERFORMANCE:
- Work closely with internal teams, especially CMI, to ensure marketing planning is data-driven and aligned with overall objectives, leveraging insights
- Monitor key performance indicators to guide decision-making and enhance future campaigns
CONTINUOUS IMPROVEMENT & INSIGHTS:
- Provide actionable insights from MMMs (mixed media measurement),
- Stay updated on the latest measurement tools and methodologies
Profile: A successful Media Measurement Lead should have:
Must Haves:
- Years of experience: 7+ years
- Must have worked on multiple MMM projects and understand the effectiveness measurement ecosystem of an FMCG
- Should not be a data analytics/scientist and must have a marketing bent of mind
- Industry Preference: Tier 1 Research agencies and new-age research agencies. Talent from Global media-tech players
Job Offer:
- Opportunity to work with a Global Tier 1 FMCG firm
- Opportunity to be in a high-visibility role in a Global set up
To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Purnendu Pradhan at +91 22 6903 6682.
The Apply Button will redirect you to website. Please apply there as well.
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Posted by
HR
HR at MICHAEL PAGE INTERNATIONAL RECRUITMENT PRIVATE LTD
Last Active: NA as recruiter has posted this job through third party tool.
14
Posted in
Sales & Marketing
Job Code
1656941
