Media Director

On a look for a Media Director to work with leading Media Agency.

Job Overview:.

- The Media Director is responsible for planning, managing, and executing media strategies for the agency's clients.

- They will work closely with clients, creative teams, and other internal departments to ensure campaigns are effectively reaching their target audiences.

- The Media Manager will be expected to manage media budgets, negotiate with media vendors, and ensure campaigns deliver on KPIs such as reach, frequency, ROI, and engagement.

Key Responsibilities:.

Media Strategy Development:.

- Collaborate with the client servicing team and clients to understand the marketing goals and objectives.

- Develop strategic media plans based on audience insights, market trends, and client requirements.

- Recommend appropriate media channels (TV, radio, print, digital, out-of-home, etc. ) based on campaign goals.

Media Planning & Buying:.

- Plan and buy media across various platforms (television, radio, print, digital, and emerging media channels).

- Negotiate with media vendors to get the best rates and placements for campaigns.

- Ensure media buying is done within budget constraints and adheres to client objectives.

Campaign Execution & Management:.

- Oversee the execution of media plans, ensuring ads run as scheduled and according to specifications.

- Manage day-to-day operations of media buying and placement, ensuring smooth coordination between creative, digital, and production teams.

- Monitor live campaigns for performance and optimize in real time, making adjustments when necessary.