Media Analytics Lead - Marketing Mix Modeling - Data Driven Growth

Media Analytics Lead - Marketing Mix Modeling - Data-Driven Growth | GA4, BigQuery

About the Role:

We are looking for a Media Analytics Lead who can transform complex marketing data into clear, strategic decisions that drive business growth.

This is a high-visibility role at the intersection of media strategy, analytics, and growth, where you will directly influence how marketing budgets are invested and optimized across channels.

If you enjoy solving high-impact problems, working with large-scale marketing data, and shaping ROI-driven media strategies, this role is for you.

What Youll Own

- Lead Marketing Mix Modeling (MMM) and advanced marketing effectiveness analysis

- Translate data into clear, actionable media investment strategies

- Drive ROI optimization across digital and offline channels

- Build automated dashboards for real-time performance tracking

- Integrate multi-platform marketing data into centralized analytics frameworks

- Implement advanced measurement solutions (GA4, BigQuery, Attribution, Privacy-safe measurement)

- Partner with media, growth, and strategy teams to enable data-led decision making

Why This Role is Exciting

- Direct impact on multi-million marketing spends & ROI

- Work on cutting-edge MMM & attribution models

- Collaborate with strategy, growth, and leadership teams

- High ownership with strong visibility and growth trajectory

- Opportunity to build scalable analytics frameworks from ground up

Ideal Candidate Profile

- 7+ years of experience in Marketing / Media Analytics

Strong hands-on expertise in:

- Marketing Mix Modeling (MMM) / Attribution Modeling

- Marketing effectiveness & performance measurement

Deep understanding of digital media ecosystem:

- Search, Social, Programmatic, Display, Video

- Proven experience in multi-platform data integration & analytics frameworks

- Strong problem-solving mindset with ability to translate data into business insights

Tech & Tools (Must Have)

- Google Analytics 4 (GA4)

- BigQuery, SQL, Python

- Power BI / Looker Studio (or similar BI tools)

- Experience building automated dashboards & reporting systems

What Were Looking For

- Strong business + analytics mindset (not just reporting)

- Ability to influence marketing and investment decisions

- Excellent stakeholder management & communication skills

- Someone who thrives in a fast-paced, high-impact environment

Bonus (Good to Have)

- Experience with privacy-first measurement / clean rooms (ADH, etc.)

- Exposure to large-scale marketing spends or high-growth environments