About Medhavi Skills University Medhavi Skills University (MSU) is a government-notified private skills university established undera State Act in Sikkim, dedicated to promoting quality skill education and entrepreneurship integrated with higher education. As a pioneering institution in the convergence of the skilling ecosystem withhigher education, MSU aligns with the National Education Policy, 2020 (NEP 2020). Recognized bythe UGC and established in 2021, MSU collaborates with industries and Skill Development Institutes to offer work-integrated courses, embedding on-the-job internships and training within the curriculum.MSU is a recognized Awarding Body under the National Council for Vocational Education &Training (NCVET) and is empanelled with the Directorate General of Training (DGT). As an anchoruniversity partner with the National Skill Development Corporation (NSDC) and the ProjectManagement Unit (PMU) of NSDC International, MSU is committed to preparing youth for the futureworkspace by co- working with industry partners to design and implement demand-driven programs. Role Overview: We're seeking a highly motivated Senior Growth Marketer who thrives at the intersection of data, creativity, and experimentation. You will be responsible for leading MSU's digital growth engine - from paid campaigns and funnel optimisation to growth experiments and user retention. This role is both strategic and hands-on, ideal for someone who wants to drive scale and impact in a fast-growing, mission-driven environment. Key Responsibilities: - Own the full digital growth strategy across paid media, SEO, CRO, automation, and analytics. - Drive customer acquisition through performance marketing across Google, Meta, LinkedIn, and other high-intent platforms. - Optimise conversion funnels and landing pages using A/B testing, behavioural analytics, and CRO tools. - Collaborate with product, brand, content, and tech teams to identify and execute growth experiments. - Define and monitor KPIs like CAC, LTV, ROAS, funnel drop-offs, and retention metrics. - Set up and refine user segmentation and targeting strategies across channels. - Leverage tools like Google Analytics, Tag Manager, HubSpot/CRM, and automation workflows to scale personalised outreach. - Drive SEO and content-led growth strategies in partnership with the content team. - Stay on top of growth trends, new channels, and best practices in digital marketing. Qualifications & Skills Required: - Bachelor's degree in Business, Marketing, Education, or a related field. Master degree will be an added advantage. - Proven experience in scaling digital channels and optimising acquisition funnels - Strong analytical and quantitative skills; ability to interpret data and make data-led decisions - Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics, Tag Manager, HubSpot/CRM, and data dashboards - Experience with SEO, content strategy, and email/SMS automation - Ability to lead cross-functional initiatives and manage external agencies or freelancers when required - Excellent communication skills and comfort working in a fast-paced, evolving environment Preferred but not mandatory: - Background in EdTech, higher education, or skilling ecosystem - Experience working in a startup or growth-stage organisation - Familiarity with attribution modelling, lifecycle marketing, and lead scoring - Working knowledge of no-code tools, scripts, or light HTML/CSS

Gurgaon/Gurugram

Medhavi Skills University - Growth Marketer - B2B 

Job Description for Medhavi Skills University - Growth Marketer - B2B  in Medhavi Skills University in  Gurgaon/Gurugram for (2-5) years of experience. Apply Now!