Measure Marketing - Digital Marketing Head

About Measure Marketing

Measure Marketing is a performance-driven digital marketing agency committed to delivering measurable results for our clients. We specialize in SEO, PPC, web development, content marketing, design, and data-driven marketing strategies. We are growing rapidly and looking for a strategic and experienced Digital Marketing Lead to join our team.

Role Overview

The Digital Marketing Lead will be responsible for driving end-to-end digital marketing initiatives for clients and internal campaigns. This role requires strong leadership, deep digital expertise, and the ability to manage a multi-functional marketing team. You will play a key role in planning, executing, and optimizing campaigns to achieve measurable growth.

Key Responsibilities

1. Strategy & Planning

- Develop and execute comprehensive digital marketing strategies aligned with business goals.

- Manage end-to-end digital campaigns across SEO, PPC, social media, email, and content.

- Identify new opportunities, trends, and platforms to improve digital presence and ROI.

2. Team Leadership

- Lead, mentor, and guide a team of SEO specialists, content writers, designers, and performance marketers.

- Set team KPIs and monitor performance regularly.

3. Execution & Optimization

- Oversee planning and execution of paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.).

- Optimize website performance, improve organic traffic, and increase lead conversions.

- Ensure consistency of brand messaging across all digital platforms.

4. Analytics & Reporting

- Track, measure, and analyze campaign performance using tools like Google Analytics, Search Console, and CRM dashboards.

- Provide detailed performance reports with actionable insights.

5. Collaboration

- Work closely with the sales and content teams to align marketing strategies.

- Coordinate with clients or internal stakeholders to meet expectations and deliver results.

Required Skills & Qualifications

1. Bachelor's degree in Marketing, Communications, or a related field.

2. 5+ years of experience in digital marketing, with at least 2 years in a leadership role.

3. Strong knowledge of SEO, PPC, analytics, email marketing, and social media strategy.

4. Hands-on experience with tools like Google Ads, Meta Ads Manager, HubSpot, SEMrush/Ahrefs, Google Analytics, and WordPress.

5. Excellent communication, leadership, and project management skills.

6. Ability to work in a fast-paced environment with tight deadlines.

Preferred Qualifications

1. Experience in a digital marketing agency environment.

2. Certifications: Google Ads, Google Analytics, HubSpot, Meta Blueprint.

3. Experience with AI-driven marketing tools.

Why Join Measure Marketing?