McVitie's - Senior Brand Manager/Brand Manager - IIM/FMS/MDI/XLRI

Description:

- Role: Senior Brand Manager / Brand Manager (IC)

- Function: Marketing

- Reports to: Marketing Head

Join us in shaping one of the fastestgrowing FMCG brands in the country.

Were looking for a Tier1 MBA A marketer with 69 years of FMCG brand experience (plus 12 years in Sales) who can drive strategy, lead innovation, build powerful campaigns, and influence crossfunctional teams.

Biscuits experience is a plus.

What Youll Lead?:

- Brand vision, strategy & annual plans

- Communication development across ATL, BTL & Digital Innovation & new product launches

- Consumer promotions & pricing

- Crossfunctional alignment with Sales, Finance, Planning & agencies

What You Bring?:

- Strong brand management fundamentals

- Expertise in media, NPD, pricing & agency management

- Advanced skills in Excel, PPT & SAP

- Strategic thinking, creativity & strong consumer intuition