McVitie's - National Trade Marketing Manager

About the role:

Join a global leader in FMCG! We are seeking a results-oriented Trade Marketing Manager to lead our channel strategies, drive category growth, and define what success looks like at the point of sale.

Responsibilities:

- Responsible for revenue, growth and business development for set of categories

- Work closely with marketing team on understanding categories, brand levers, consumer and shopper insights, channel plans and brief on shopper and retail expectations/opportunities

- Develop a joint brand-channel activity calendar for building the categories

- Design and execute Go To Market (GTM) strategy for new launches/re-launches/ key brands

- Develop and execute brand activations in close coordination with KAMs, Ops and Customer team

- Developing visibility elements for the channel by understanding brand levers, customer needs and terms of trade; and lead execution of the same

- Assess potential for special packs and work on the development of the same with the cross-functional team

- Work on shopper insights led category management

- Work on projects to lead innovation in channel: product mix (combos), promotions, visibility, systems and processes and channel activations

- Research and data analysis on offtake data, shopper retail data, Nielsen etc. Lead in-sighting into action

- Design shopper promotion along with KAM and Ops team

- Responsible for spends management for the set of categories. Stringent check and tracking of the same

- ROI check and pre-post evaluation of spends, promotions, visibility and activations. And recommend improvement to aid higher returns and shopper-category impact

Total Experience: 6 - 12 years, Biscuits experience preferred