Category Manager - McCafe & Desserts portfolio 1. To identify the annual strategy for the assigned categories basis the overall business objectives 2. Develop market wise & business channel wise revenue plans basis the annual strategy 3. Develop the marketing calendar 1. For McCafe: Drive the category revenue targets of and achieve target GM% through a 360 degree marketing campaign 2. For Indulgence : Drive demand through various Digital, BTL & Store-led initiatives 1. Help building Coffee association and continue strengthening "Great place for coffee" Scores 2. Develop a holistic communications brief basis understanding of various consumer insights, emerging needs and relevant use cases. Take forward the brief in the communication development process, concept testing etc 3. Develop a 360 degree campaign basis the strategy to drive the business & marketing objectives. 4. Leverage various occasions & Festivals to drive regular coffee consumption 1. Develop new product briefs by understanding the need gap in current portfolio & consumer behavior in relation to Refreshments & Indulgence needs. 2. To develop various test projects to understand the effectiveness of new ideas & concepts before scale-up 1. Develop category led insights through customer immersion programs & research reports 2. Monitor, track & highlight competition advertising activity to feed them into planning & strategy at regular intervals 1. Briefing the VM manager to develop Visual Merchandise design across various in-store touchpoints with the objective of increasing Coffee, Premium beverages & Dessert conversions

Mumbai

McDonald's - Category Manager - McCafe & Desserts Portfolio 

Job Description for McDonald's - Category Manager - McCafe & Desserts Portfolio  in McDonalds (Hardcastle Restaurants Pvt. Ltd.) in  Mumbai for (5-10) years of experience. Apply Now!