Job/Soft skill training

Free meal

Health insurance

Professional degree assistance

Child care facility

Office cab/shuttle

Cafeteria

International/On-site exposure

Hardcastle Restaurants Reviews by Employees

Assistant Manager

Restaurant General Manager

Assistant Restaurant Manager

Restaurant Manager

Shift Manager

Crew Trainer

Deputy Manager

Crew Member

Senior Executive

Store Manager

Manager

Job Title: Assistant Manager - Social Media, Digital and Community Engagement Function: Marketing Sub Function: Brand & Category Location: Mumbai Job Summary: - To manage the owned assets of McDonald's: social media, websites and other such assets to grow online discovery and engagement. - To drive creative best practices in digital content creation - both social & performance marketing. - To drive brand affinity through occasion & moments-marketing and collaborations with relevant platforms. - Organizational Relationship & Reporting Structure. Reporting To Head - Brand & Category marketing Direct Reports: None Job Responsibilities: Areas of Responsibility Description of responsibility: Planning/ Strategy: - To develop the owned assets (social handles, website etc) to boost consumer discovery online in line with the overall marketing objectives on reach & engagement. - Drive engagement through high quality and relevant digital content and other tactics through an understanding of media platforms. - Plan and execute brand affinity-building online campaigns be it occasion-led and rapid cultural content marketing. - Liaise with other teams to ensure best-in-class execution of initiatives around big days, festivals or on-ground programs like college ambassadors and event tie-ups. Key functional responsibilities: - Develop and execute a quarterly plan for building engagement and brand affinity on digital. - Drive best-in-class digital content creation - be it for social, digital brand campaigns, re marketing campaigns, performance campaigns on digital or CRM communication. - Manage and update the brand websites regularly basis winning SEO practices to boost consumer discovery of the brand online. - Bring alive the mainline brand and category programs on digital through suitable content creation and other tactics. - Build buzz for the brand on social through occasion-marketing and moments-marketing. - People Management Agency team. Interactions: - Stakeholder Interactions (Within the Organization). - Brand & Category, Media, Ecommerce and PR teams. - Stakeholder Interactions (Outside the Organization). Digital agencies: - Collaborations with media or other content partners to create relevant content. - Geographical Scope India - West & South. Job Requirements: - Educational Qualification PG/MBA in Marketing - Specific Certification (if Any). - Preferred Total Experience 4 - 6 years. - Preferred Relevant Experience Minimum 4 years of experience in digital engagement, digital content creation and managing social media and performance creatives. - Agency experience as well as digital-forward brands experience are suitable. - SEO experience preferable.

Mumbai

McDonalds - Assistant Manager - Social Media/Digital & Community Engagement 

Job Description for McDonalds - Assistant Manager - Social Media/Digital & Community Engagement  in Hardcastle Restaurants Pvt. Ltd in  Mumbai for (4-6) years of experience. Apply Now!

McDonalds - Assistant Manager - Social Media/Digital & Community Engagement  | iimjobs.com