This position would be responsible to lead the process of developing regional & Local marketing plans that profitably build sales, transactions and market share for the assigned regions.   Job Location: Chennai   Qualification: Post Graduation in Marketing  Job Role:  - To manage and implement all BTL (below-the-line) elements of agreed marketing programmes.  - To manage (where appropriate) the development and delivery of ATL (above-the-line) elements of agreed marketing programmes.  - To be responsible for best-in-class communication and delivery of programmes through strong internal relationships and system practices.   - Owns the platforms, driver of platform initiatives.  - Leads the tactical development, execution and evaluation of continuous improvement of all advertising, promotion and opportunity public relations activity or other areas of responsibility to achieve annual goals.   - To identify, and manage, marketing strategies to grow current and incremental McDonald's business.  - Responsible for the growth of Category - Young Adults marketing   - Understanding the market & the consumers   - Strategic tie up & alliances both national & regional to promote the brand  - Responsible for marketing activities for a target segment   - Responsible for developing the marketing plans for the segment including inputs on the marketing strategy, calendar of events, media plans, interaction with agencies, field programs etc.   - Coordinates with operations & other departments on the execution of marketing plans.   - Responsible for driving the birthday party numbers across the region   - Handling & leveraging the Brand - Ronald in conjunction with the public relations & corporate affairs team.   - Supports the process for development, execution and evaluation of national and local media plans with reference to the strategic platforms   - Manages the process for development and execution of creative [TV, radio, outdoor, print and restaurant merchandising etc]   - Manages the process for developing relationships with strategic business  - Manages the process for managing local media relations.   - Ensure the proper use of the McDonald's trademarks, logos, producer's licenses and makes sure all advertising materials have legal and creative approval

Chennai

McDonalds - Assistant Manager - Regional Marketing 

Job Description for McDonalds - Assistant Manager - Regional Marketing  in Hardcastle Restaurants Pvt. Ltd in  Chennai for (3-6) years of experience. Apply Now!