mCaffeine - Assistant Growth Manager

About us/Company overview:

We are seeking a passionate Assistant Growth Manager with 2-3 years of experience in ecommerce or direct-to-consumer (D2C) companies. The ideal candidate will drive our company's growth through strategic customer acquisition and retention efforts, manage multiple sales channels, and optimize digital marketing campaigns.

Responsibilities:

- Develop and execute strategies to drive customer acquisition and retention, focusing on ROI and growth metrics.

- Manage and optimize multiple sales channels (e.g., online platforms, retail partnerships) to maximize revenue and market penetration.

- Utilize data-driven insights to enhance customer experience and increase conversion rates.

- Collaborate with cross-functional teams including Marketing, Product Development, and Operations to align growth initiatives with overall business objectives.

- Lead digital marketing efforts across various channels (e.g., social media, email, paid search) to drive traffic and conversions.

- Oversee ecommerce execution, including website optimization, product launches, and promotional campaigns.

- Analyze market trends and competitor activities to identify opportunities for growth and

differentiation.

- Prepare regular reports and presentations on growth metrics, KPIs, and actionable insights for senior management.

Requirements:

- Graduation in any field from tier 2&3 colleges.

- Proven track record of 2-3 years in a growth-focused role within ecommerce or D2C sectors.

- Strong understanding of customer acquisition and retention strategies.

- Experience managing multiple sales channels and driving channel growth.

- Proficiency in digital marketing tactics and tools, with a focus on performance marketing.

- Excellent analytical skills and proficiency in data analysis tools (e.g., Google Analytics, CRM systems).

- Ability to thrive in a fast-paced startup environment, with strong leadership and communication skills.