Job Description:

Company Overview:

MAYORA INDIA PRIVATE LIMITED is a rapidly growing subsidiary of Mayora Group, a global FMCG powerhouse headquartered in Indonesia. With a strong presence across Asia and beyond, Mayora is renowned for its diverse portfolio of high-quality food and beverage products, including popular brands in biscuits, candies, coffee, and cereals. In India, Mayora is strategically expanding its footprint, bringing innovative and beloved products to millions of consumers, operating within the dynamic and competitive Indian FMCG landscape.

Role Overview:

As a Senior Brand Manager based in Hyderabad, you will be instrumental in shaping the trajectory of key brands within Mayora India's portfolio. This role demands a strategic thinker and an execution-focused leader who will drive brand growth, market share, and profitability. You will be responsible for developing and implementing comprehensive brand strategies, managing the brand's P&L, and leading cross-functional teams to deliver impactful marketing campaigns and product innovations. Your day-to-day will involve close collaboration with sales, R&D, supply chain, and external agencies, ensuring that brand objectives align with overall business goals and resonate deeply with Indian consumers, ultimately contributing significantly to Mayora India's market expansion and success.

Key Responsibilities:

- Develop and execute robust brand strategies and marketing plans to achieve market share and revenue targets for assigned brands, ensuring sustained growth and competitive advantage.

- Manage the brand's P&L, meticulously monitoring performance, identifying opportunities for cost optimization, and driving profitability to maximize return on investment.

- Lead the end-to-end process of new product development and launches, from concept generation and market research to commercialization, ensuring successful market entry and consumer adoption.

- Oversee the planning, development, and execution of integrated marketing campaigns across ATL, BTL, and digital channels, enhancing brand visibility and consumer engagement.

- Conduct in-depth market research and consumer insights analysis to identify emerging trends, consumer needs, and competitive landscapes, informing strategic brand decisions.

- Collaborate effectively with cross-functional teams including Sales, R&D, Supply Chain, and Finance to ensure seamless execution of brand initiatives and alignment across the organization.

- Manage relationships with external agencies (advertising, media, research) to ensure high-quality output that aligns with brand objectives and budget constraints.

- Monitor and analyze brand performance metrics, market trends, and competitor activities, providing actionable insights and recommendations to senior leadership.

Required Skillset:

- Demonstrated ability to develop and implement comprehensive brand strategies that drive market share and revenue growth within the FMCG sector.

- Proven expertise in managing brand P&L, including budget allocation, financial forecasting, and performance analysis to ensure profitability.

- Strong analytical capabilities to interpret market data, consumer insights, and sales trends, translating them into actionable brand plans.

- Exceptional communication and interpersonal skills, enabling effective collaboration with diverse internal teams and external partners.

- A proactive and results-oriented approach, with the capacity to lead projects from conception to successful execution in a fast-paced environment.

- Post-graduate degree in Management (MBA) from a premier institution, with a specialization in Marketing.

- Adaptability to work in an on-site capacity from our Hyderabad office, fostering strong team collaboration and market proximity.