Matrix Bricks - Lead - Search Engine Optimization

Lead - Search Engine Optimization

We are looking for an experienced SEO Lead to drive our search engine optimization strategies and improve our online presence.

The ideal candidate will have a strong grasp of both on-page and off-page SEO, technical SEO audits, and keyword research, coupled with hands-on experience with industry-leading SEO tools.

Key Responsibilities

- Develop and execute comprehensive SEO strategies encompassing on-page, off-page, and technical SEO to increase organic traffic and improve search rankings.

- Conduct in-depth technical SEO audits to identify and resolve website issues affecting search performance.

- Perform thorough keyword research and competitor analysis to uncover new opportunities and optimize existing content.

- Utilize Google Analytics and Google Search Console to monitor site performance, analyze traffic trends, and report on SEO metrics.

- Plan and implement effective link-building strategies to enhance domain authority and backlink profiles.

- Leverage SEO tools such as SEMrush, Ahrefs, and Ubersuggest for analysis, tracking, and competitive benchmarking.

- Collaborate with content, marketing, and development teams to ensure SEO best practices are integrated across all digital channels.

- Stay updated with the latest SEO trends, algorithm changes, and best practices to maintain competitive advantage.

Required Skills & Qualifications

- Proven experience in on-page and off-page SEO.

- Strong expertise in technical SEO audits and website optimization techniques.

- Proficient in keyword research and competitor analysis methodologies.

- Hands-on experience with Google Analytics and Google Search Console.

- Skilled in using SEO tools like SEMrush, Ahrefs, Ubersuggest, or similar platforms.

- Excellent analytical skills and ability to interpret SEO data to make strategic decisions.

- Strong communication skills and ability to work collaboratively with cross-functional teams