Role & Responsibilities:

- Set creative direction across the full adoption artifact range branding, launch collateral, education assets, engagement campaigns and hold one consistent creative hand across an engagement even when four or five people are contributing.

- Map every artifact request to the right adoption stage (Excitement Awareness Educate Reinforce) and reject work that's mis-staged, like a six-feature explainer for an audience still asking "why should I care."

- Write the POV memo before production starts: who the audience is, the one job the artifact must do, the concept in a paragraph, and why it beats two obvious alternatives.

- Define the adoption metric for each major artifact - click-through, time-to-first-action, repeat usage, NPS lift - and reverse-engineer the creative from it.

- Doctor client-supplied scripts and copy: draft your own version from the brief first, then compare, then defend the stronger ground with rationale instead of opinion.

- Run client conversations with a strategic point of view and push back diplomatically when an ask is tactically wrong, bringing a better alternative rather than an objection.

- Prep the team for client calls with a one-page brief: who's on the call and what they care about, state of play, relevant industry context, our agenda, and two or three anticipated objections with responses.

- Direct video and motion work - storyboard before scripting, cap launch videos at 60-90 seconds, write for the ear - and direct print and email work to one idea per piece.

- Critique work in progress with shared frameworks the team can internalize, not personal taste: what's working, the central issue, two or three specific moves, what to keep sacred Internal Use Only in the revision.

- Run post-mortems on shipped campaigns and feed what worked and what didn't back into the team's playbook.

- Hold the line against "blue corporate." If the work could drop into another client's deck unnoticed, it's too generic.

Preferred Candidate Profile:

- Bachelor's or Master's in Design, Communication Design, or related, with a minimum of 8 years in creative direction, brand, or content design - ideally with B2B or enterprise audiences.

- Proven experience leading creative teams and collaborating with delivery, consulting, or customer success functions.

- A portfolio that shows narrative and concept, not just polish: launch campaigns, video or motion work, editorial-quality decks, or copy you can defend line by line.

- Strong writing. You can doctor a script, cut a paragraph in half, and rewrite a subject line that earns the open.

- Working fluency across Figma, Adobe Illustrator, After Effects, and Premiere; comfort directing motion and video even where you're not the one in the timeline.

- Genuine interest in analytics and AI products and the workflows they sit inside - enough to speak credibly to a client's stakeholders about their business, not just their brand.

- Excellent communication skills and the judgment to know when to lead a room and when to defer to a domain SME.