Role Overview:

You will be responsible for driving the end-to-end admissions funnel while managing a team of counsellors to ensure high-quality engagement and conversions. This role requires strong ownership of team performance, process efficiency, and funnel metrics, from lead management to application and final conversion. You will play a critical role in optimizing outreach efforts, refining pitch quality, and ensuring consistent execution across all stages of the admissions journey.

Key Responsibilities:

1. Team Management & Execution

- Manage and oversee a team of admissions counsellors, ensuring productivity, discipline, and adherence to team norms

- Track attendance, availability, and daily output metrics of the team

- Allocate and manage day-to-day responsibilities, ensuring smooth execution of tasks

- Ensure effective communication and information flow across the team

2. Funnel Management & Optimization

- Oversee the entire admissions funnel from lead allocation to final conversion

- Monitor key metrics such as:

- Leads assigned vs. calls made

- Calls vs. meaningful conversations

- Applications started vs. completed

- Conversions across each stage

- Identify drop-offs, leakage points, and reasons for non-conversion, and take corrective actions

3. Performance Tracking & Reporting

- Track, analyze, and report team performance and funnel metrics on a regular basis

- Build structured reports on:

- Lead to application conversion

- Application to paid conversion

- Overall funnel efficiency

- Share actionable insights with leadership to improve outcomes

4. Pitch & Conversion Excellence

- Continuously refine the admissions pitch based on data and feedback

- Ensure the team is effectively communicating program value and handling objections

- Work closely with leadership to standardize and improve conversion strategies

- Monitor call quality and provide feedback to enhance performance

- Conduct regular training sessions to improve team capability and performance

- Identify skill gaps and implement targeted coaching interventions

- Ensure new team members are onboarded and trained effectively

6. Admissions Operations & Experience

- Oversee execution of key admission touchpoints such as campus tours and applicant interactions

- Ensure high-quality experience for prospective students throughout the journey

- Track and improve metrics around qualified leads and application quality Requirements

Education & Experience:

- 3-7 years of experience in admissions, sales, or team management roles

- Prior experience managing teams and handling conversion funnels is strongly preferred

Skills & Competencies:

- Strong team management and leadership skills

- High ownership and ability to drive targets in a fast-paced environment

- Data-driven mindset with strong analytical and reporting skills

- Excellent communication and stakeholder management abilities

- Ability to identify gaps and implement process improvements

- Proficiency in CRM tools, Excel, and reporting dashboards

Who will thrive in this role:

- Someone who enjoys managing people and driving performance

- Comfortable working with numbers, targets, and daily metrics

- Strong problem-solver with a bias for action

- Able to balance strategic thinking with hands-on execution