Masters' Union - Senior Manager - Copy Writer

TETR is a new-age business school offering industry-led courses designed to disrupt traditional management education. By bringing together distinguished faculty and real-world practitioners, Masters' Union delivers future-focused programs in areas like business, technology, and finance, preparing students for leadership roles in today's rapidly evolving landscape.

Role Overview:

The Senior Manager - Copy Writer will be responsible for crafting compelling and persuasive copy across all Masters' Union marketing channels. This role collaborates closely with the marketing, admissions, and program teams to develop engaging content that resonates with prospective students, alumni, and industry partners. The impact of this role is significant, driving brand awareness, student enrollment, and overall engagement with the Masters' Union community.

Key Responsibilities:

- Develop engaging and persuasive copy for website content, brochures, email campaigns, social media, and other marketing materials to attract prospective students.

- Collaborate with the marketing team to create compelling narratives that highlight the unique value proposition of Masters' Union programs.

- Craft impactful scripts for video content, including testimonials, promotional videos, and faculty interviews, to enhance brand storytelling.

- Ensure all copy adheres to brand guidelines and maintains a consistent tone of voice across all platforms to strengthen brand identity.

- Conduct thorough research on industry trends and competitor messaging to inform content strategy and ensure differentiation.

- Proofread and edit all copy to ensure accuracy, clarity, and grammatical correctness, maintaining high-quality standards.

- Analyze content performance metrics to identify areas for improvement and optimize copy for maximum impact on engagement and conversion rates.

- Manage and mentor junior copywriters or freelance resources, providing guidance and feedback to ensure high-quality output.

Required Skillset:

- Demonstrated ability to craft compelling and persuasive copy that drives engagement and achieves marketing objectives.

- Excellent written and verbal communication skills, with a strong command of grammar, style, and tone.

- Proven ability to collaborate effectively with cross-functional teams and stakeholders.

- Strong understanding of marketing principles and content strategy.

- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

- Bachelor's degree/PG in English, Journalism, Marketing, or a related field.

- Adaptable to working in a dynamic, on-site environment in Gurgaon/Gurugram.