Job Overview:

You're the connective tissue of the MU brand - the person who holds the creative vision together while keeping six teams, two agencies, and one very ambitious academic institution all pointed in the same direction. The brand moves because you move it.

What You'll Be Responsible For

Brand Strategy & Direction

- Own the brand strategy across all MU verticals - from flagship PGP to Executive MBA to CMT to PGP Bharat - ensuring every programme feels like it belongs to the same parent brand while having its own distinct identity.

- Develop and maintain MU's brand guidelines, tone-of-voice documentation, and creative standards - not as a rulebook no one reads, but as a living system the team actually uses.

- Identify brand opportunities tied to business milestones, cultural moments, new programme launches, and MU's growing presence in the national conversation.

Campaign Execution

- Lead the planning and execution of brand campaigns across social, events, content, influencer, and partnerships - from initial brief to final delivery and retrospective.

- Write briefs that creative, social, and influencer teams can act on independently without needing a follow-up call to decode what you meant.

- Manage campaign timelines across multiple concurrent projects - you hold the schedule, not a Notion doc.

- Own post-campaign analysis: what worked, what didn't, and what the next campaign should do differently.

Cross-Functional Coordination

- Act as the single point of coordination between brand and all other MU business units - Academics, Admissions, Executive Education, CMT, and Events.

- Translate incoming briefs from non-brand teams into clear creative priorities for the brand team - without letting every urgent request become everyone's top priority.

- Manage external agencies, production houses, and freelancers - brief them clearly, hold them to standard, and build relationships that make the work better over time.

Brand Intelligence

- Track brand performance across channels - share of voice, brand sentiment, content performance - and bring insights back into briefs and strategy.

- Monitor competitor brand activity and cultural shifts that affect how MU should show up.

- Build and maintain MU's content and campaign calendar - with enough foresight that the team is never scrambling a week before a launch.

Must-Have Skills :

- 8 years in brand management - in-house at a high-growth org or in a strategic agency role where you owned accounts end-to-end, not just executed tasks.

- Strong campaign brief-writing ability - you've written briefs that creative teams thank you for, not briefs that lead to a round of confused questions.

- Proven experience managing multiple concurrent campaigns across different channels without losing quality or timelines.

- Deep understanding of content strategy and digital brand-building - you know what good looks like on Instagram, LinkedIn, YouTube, and paid media.

- Experience managing agency and vendor relationships - you know when to push back and when to let them do their job.

- Comfortable presenting to and influencing senior stakeholders - you can walk into a room with a recommendation and leave with alignment.

Soft Skills :

- High ownership and accountability - you treat brand outcomes as personal outcomes, not KPIs you report upward.

- Calm and structured in a fast-moving environment - MU launches things quickly, and you don't break under launch pressure.

- Collaborative without being a pushover - you build bridges across teams while holding creative and strategic standards.

- Proactive pattern-spotter - you see brand risks and opportunities forming before they become fires or missed moments.

- Sharp written communicator - from a 3-line Slack brief to a 3-page campaign document, your writing is clear and purposeful.