Masters' Union - Marketing Lead - GTM

About the Role

You'll lead GTM across the portfolio - not one channel, not one category, but how Brand, Performance, Influencer, Content, CRM, SEO and Growth come together to move the business. Working closely with the Head of Marketing and Category Leads, you'll turn business priorities into integrated marketing plans that drive demand, qualified leads and revenue.

This is a build role. You'll be judged not by campaigns launched, but by how much the business moved because you were here.

What You'll Own

GTM Strategy:

- End-to-end marketing strategy across categories - translating business goals into integrated plans across Brand, Performance, Content, CRM, SEO, Influencer and Partnerships.

Brand & Category Building:

- Sharpen positioning and narrative for each category; set the creative bar for campaigns that build both brand equity and commercial impact.

Performance & Acquisition:

- Own full-funnel growth (awareness - conversion), managing CPL, CAC, ROAS and lead quality with a strong test-and-learn culture.

Influencer & Content:

- Build a scalable creator ecosystem and always-on content engine that drives both reach and demand.

CRM & SEO: Strengthen lifecycle marketing and organic acquisition as long-term growth levers.

Analytics & ROI:

- Build the measurement framework connecting every rupee spent to business outcomes. Be ready to challenge, reallocate or kill what isn't working.

Team Leadership:

- Mentor a high-performing marketing team; be a true strategic partner to Category Leads.

Who You Are

- 9-12 years across integrated marketing, brand, growth or GTM, ideally in high-growth consumer/education/tech/new-age brands

- Proven track record taking products or categories to market and scaling them

- Strong full-funnel understanding - Brand, Performance, Influencer, CRM, SEO, Content, Social, Media

- Sharp commercial instincts - you naturally interrogate the numbers behind every decision

- Strong creative judgment paired with growth-operator rigor

- Experience owning meaningful marketing budgets with real accountability

- Global market exposure (MENA, SEA, LATAM, Europe, US) is a strong plus

- Comfortable with ambiguity, fast decisions and founder-level stakeholder management

Why Join

Shape strategy across multiple businesses, work directly with the Head of Marketing and founders, and build a marketing org where brand, growth, content and performance finally move as one system.