About Masters Union:

Founded in 2020, Masters Union is a new-age, industry-led university focused on business, technology, engineering, and entrepreneurship. Built around learning by doing, the institution combines academics with real-world projects, startup building, and global exposure, with the ambition of becoming one of the worlds top business schools and multidisciplinary universities over the next two decades.

Today, Masters Union has nearly 3,500 students across undergraduate, postgraduate, and executive programs, with almost half being experienced professionals. Spread across nearly 5 lakh square feet in Gurgaon and Manesar, the institution houses the PwC Center for Generative AI, a Bloomberg Lab, Gurgaons premier maker space, AI and robotics infrastructure, advanced bioengineering workshops, and startup incubation spaces, while also expanding into areas such as bioengineering and genetic engineering.

The institution is chaired by Manoj Kohli, former CEO of Bharti Airtel and former Country Head of SoftBank India. Its leadership ecosystem includes Vivek Gambhir, Pankaj Bansal, Sanjiv Bikhchandani, Amitabh Kant, and 30+ other founders, CEOs, investors, and policymakers who contribute to teaching and institution building.

Masters Unions flagship postgraduate program has recorded the highest average salary among MBA-equivalent programs in India, with graduates placed at firms such as Bain & Company, Boston Consulting Group, Google, and Microsoft. The institution has also built one of the countrys strongest student startup ecosystems, with 10+ students pitching on Shark Tank India and 20+ students raising external funding for their ventures, alongside several successful creators and internet entrepreneurs.

About the Role:

We are looking for a Growth & Performance Marketing professional to own and scale the student acquisition engine for a specific vertical at Masters Union.

The role will sit at the intersection of growth strategy, performance marketing, data and business outcomes, with ownership across the student acquisition funnel - from generating demand and qualified leads to driving applications, admissions and ultimately enrolments.

The ideal candidate will be highly data-driven, commercially oriented and comfortable operating in a high-growth environment. They should be able to move beyond campaign execution to understand what drives student demand, which audiences convert, where the funnel breaks, and how marketing investments can translate into enrolments.

Specifically, this role will involve:

- Owning the performance marketing and acquisition strategy across channels such as Google, Meta, YouTube and other relevant digital platforms.

- Managing and optimising marketing spends with a clear focus on CAC, CPL, lead quality, application conversion and enrolment ROI.

- Building a scalable acquisition engine across different audience segments, geographies and student cohorts.

- Working closely with the Admissions and Outreach teams to ensure marketing is optimised not just for lead volumes but for qualified applicants and final enrolments.

- Analysing the complete funnel from Lead to Qualified Lead to Application to Interview to Offer to Enrolment and identifying opportunities to improve conversion at every stage.

- Building robust dashboards and reporting mechanisms to track campaign, channel and funnel performance.

- Using data and cohort analysis to identify the audiences, geographies, channels and campaigns that deliver the highest-quality students.

- Driving continuous experimentation across audiences, creatives, messaging, landing pages, campaigns and acquisition channels.

- Working closely with Brand, Content and Creative teams to develop high-performing campaigns and student-centric communication.

- Identifying new acquisition channels and growth opportunities beyond traditional paid marketing.

- Developing a strong understanding of the education landscape, student aspirations, parent decision-making and competitive positioning.

- Establishing clear attribution and ROI frameworks to guide marketing investment and budget allocation.

- Creating strong feedback loops between marketing and admissions to continuously improve lead quality and conversion.

- Working closely with senior leadership to translate growth data into actionable business decisions and acquisition strategy.

Ideal candidate will have:

- 8-10 years of experience in Growth, Performance Marketing, Digital Marketing, Consumer Acquisition or a related function.

- Experience in EdTech, D2C, consumer internet, fintech, marketplaces or other high-consideration consumer businesses will be preferred.

- Strong hands-on experience managing and scaling performance marketing campaigns across Google, Meta, YouTube and other digital channels.

- Proven experience managing marketing budgets with a strong focus on CAC, ROI and conversion outcomes.

- Strong understanding of the complete consumer acquisition funnel and experience working with conversion metrics beyond just CPL.

- A highly analytical mindset with strong comfort working with data, dashboards and performance reports.

- Experience in growth experimentation, audience segmentation, retargeting and conversion optimisation.

- Strong understanding of attribution and ability to identify the true business impact of different acquisition channels.

- Ability to work cross-functionally with Admissions, Brand, Content, Outreach and senior leadership.

- Strong ownership mindset with the ability to operate independently in a fast-paced, high-growth environment.

- Someone who is equally comfortable thinking strategically and getting into the details of campaign performance.